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As a three-time published author and creative writing teacher I get asked a lot: “What is the secret to getting your book published?” Many of the interrogators are disappointed, some even disbelieving, when I tell them there is no secret. Getting published is about three key elements and none of them are a secret but all three play an important role. Book publishing requires a combination of luck, timing, and talent.

I know too much about the publishing game (and it is a game as much as it is a business) to discount the importance of luck when it comes to getting your book published. I have watched a lot of authors come and go. I have watched a lot of would-be authors do everything right to exploit their talent and then fade away into oblivion. I have watched a select few authors make mistakes and still come out with successful careers. While luck isn’t everything and should certainly not be a key part of your publishing and writing strategy, you need to allow for an element of luck — whether it is bad or good.

Timing is a crucial part of becoming a published author as opposed to being simply a writer. You could have the best book idea in the world and the most incredible writing talent but if you are delivering a book too similar to one they just bought or published then your timing is bad. Likewise, you could have a good book that hits the publishing house just when they are on a buying freeze and your book could languish for weeks or months — or simply be rejected. The difference between timing and luck though is that you can control your timing much more than you can manipulate luck. Here information is the key. The more research you do into your market then the better able you will be to work timing to your favor. I have a friend who made her first sale by carefully researching the market and delivering to her chosen publisher the perfect idea at the perfect time.

Of course talent is important to getting published and becoming successful. You need to be a talented writer and possess the creative genius to create characters and plots that make for great reading. However, I save this element for last as without luck and timing then all the talent in the world may not be enough to get your published. I think in the end a talented writer could find a publisher but it would be a long arduous process and most writers become discouraged and quit before achieving their goal.

It is possible to become a published author. New writers are getting published every year. It is not easy to get published but a combination of luck, timing and talent can help you get your book published. While you cannot control your luck, you do have the power to control your timing and talent. Work on gathering information and work on your writing. You can succeed at book publishing.

As a three-time published author and creative writing teacher I get asked a lot: “What is the secret to getting your book published?” Many of the interrogators are disappointed, some even disbelieving, when I tell them there is no secret. Getting published is about three key elements and none of them are a secret but all three play an important role. Book publishing requires a combination of luck, timing, and talent.

I know too much about the publishing game (and it is a game as much as it is a business) to discount the importance of luck when it comes to getting your book published. I have watched a lot of authors come and go. I have watched a lot of would-be authors do everything right to exploit their talent and then fade away into oblivion. I have watched a select few authors make mistakes and still come out with successful careers. While luck isn’t everything and should certainly not be a key part of your publishing and writing strategy, you need to allow for an element of luck — whether it is bad or good.

Timing is a crucial part of becoming a published author as opposed to being simply a writer. You could have the best book idea in the world and the most incredible writing talent but if you are delivering a book too similar to one they just bought or published then your timing is bad. Likewise, you could have a good book that hits the publishing house just when they are on a buying freeze and your book could languish for weeks or months — or simply be rejected. The difference between timing and luck though is that you can control your timing much more than you can manipulate luck. Here information is the key. The more research you do into your market then the better able you will be to work timing to your favor. I have a friend who made her first sale by carefully researching the market and delivering to her chosen publisher the perfect idea at the perfect time.

Of course talent is important to getting published and becoming successful. You need to be a talented writer and possess the creative genius to create characters and plots that make for great reading. However, I save this element for last as without luck and timing then all the talent in the world may not be enough to get your published. I think in the end a talented writer could find a publisher but it would be a long arduous process and most writers become discouraged and quit before achieving their goal.

It is possible to become a published author. New writers are getting published every year. It is not easy to get published but a combination of luck, timing and talent can help you get your book published. While you cannot control your luck, you do have the power to control your timing and talent. Work on gathering information and work on your writing. You can succeed at book publishing.

As a published author and creative writing teacher I often get asked how writers can get published. One of the simplest ways to answer that question is tell the story of my publishing contracts with two different publishers.

Like many other writers, I have always wanted to write a book and started scribbling stories as a child. I have also always been an avid reader. When I started my first book I did not know what I was doing. It was a learning experience and I was not sure I could even write an entire book, but at last I did have a completed manuscript. I then began my search for a publisher.

As I knew no other authors or writers I started with the only place I knew. The Writers Market book. I came up with a list of publishers and started sending out queries. I had some interest from some of the big houses but as time went on I collected a pretty impressive list of rejections. I worked my way through all the major publishing houses and then started on the smaller houses. Then came the exciting day when I got the call that a small house was willing to publish my novel.

Now in hindsight I’m not so sure I should have leaped at the offer. Small publishing houses can offer opportunities that the bigger houses cannot. They are often more willing to take a risk on an unknown author or a manuscript that does not fit cleanly into a niche. But they are riskier ventures. Many small publishing houses do not have a long life span. My first publisher did print my first book and contracted with me for my second but went out of business before the second book even came out. Smaller publishers also have lower distribution. It was up to me to arrange distribution in my regional book stores as well as arrange my own book signings and promotion. However the biggest drawback for me was the lack of editorial support and guidance. Remember, this was my first book and I wasn’t even working with a critique group. I could have used more editing than I received from that publisher. While getting my first book published was a confidence booster and an education, it was not a financial boon. I received only one royalty check before the publisher went under.

After that experience, I then became even more determined to learn about publishing. I sought out writing groups, attended writers conferences, and joined a critique group. As I gained more confidence in my writing I started entering writing contests and placed in the top three in several writing competitions. One of my first place prizes included being read by a senior editor at Kensington. The editor liked my manuscript and offered me a two-book contract.

This experience was dramatically different from my first. A major publishing house meant a standard contract, a standard advance, and regular royalty payments as well as good distribution. However I also lost a great deal of control over my book. Both covers are bodice rippers and the title of the first book was chosen by the marketing department and I was not even given the right to approve it. Even worse for my writing career though was the fact that the editor who bought me quickly passed me off to another editor and then when that editor left I was handed to yet a third editor. As an orphaned author my second book received little support and I was not offered a new contract.

I would be lax if I did not mention agents during this article. Many unpublished authors ask if agents are important. Obviously as my story points out you can get published without an agent. In fact, I might have gotten published sooner the second time around if I wasn’t working with an agent who did not take advantage of some of my previous contest wins. The problem is that the type of agent who is willing to take on an unproven author is not likely to do you much good. If you can make a contact with an agent through a conference or contest or the like then definitely do so but I would not recommend spending a lot of time trying to get an agent before you are published. After I had my contract with Kensington I did work with a higher quality agent for a time but nothing came of that experience although the fault probably lies with me as well as with the agent.

I wish you luck in your pursuit of book publishing and hope me story is informative and helpful.

Years ago when Napoleon Hill’s famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, “If you don’t come up with a title by tomorrow morning, I’m going call it “USE YOUR NOODLE AND MAKE A BOODLE.” Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, “THINK AND GROW RICH.”

Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]

It is one of the most best selling books of all time &ndash probably due to its name.

Hey, it’s a great book because of what’s inside the book. The contents are incredibly powerful …but, I’m not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.

Would you have? Not me.

There are many, many other examples throughout history where books were written and published unsuccessfully… until they changed the title of the book.

In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

I know it’s crazy. I know it’s not right. But that’s life. I’m sharing this with you so you can work it to YOUR benefit.

I’m not proposing that you can put together horrible content for your book, slap on a great title and make tons of money. Although I’ve personally seen it done (unfortunately), I am not suggesting you do that.

I’m suggesting that once you’ve got quality content inside your book, let’s get a great title on the outside of your book and add tremendous potential on your road to success.

Ok, so how can you get a great idea for a title?

Simple: start looking at the Best Seller lists at Barnes and Noble or Amazon.com.

When Jason Oman and Mike Litman wanted to publish their book they modeled a popular book called “Conversations with God” and published “Conversations with Millionaires.” Their book went to #1 on Amazon.com

Another great place to look for outstanding titles is the tabloids in the checkout isle. Those papers and magazines don’t sell millions of copies because they write unique and wonderful content &ndash it’s because their titles are just SO compelling you’ve got to read it.

Now that you know how to brainstorm a book title, here are some tips to help you research content for your book.

Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google’s research powers. One of the best ways to find content for your book is by using the search string called “allinurl.” (pronounced all-in-u-r-l)

You can go to Google.com and type your keyword phrase in after allinurl: &ndash and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

For example, if I was writing a book about Dog Names I could use something like:

allinurl: dog name articles

allinurl: dog name

allinurl: beagle dog names

You should find some excellent content ideas using this method.

Let’s check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

• “A Dog Name is Something To Be Chosen Carefully”

• “5 tips for finding the right name”

• “Puppy dog name meanings”

Looks like great content for the book. Simply decide which section (from your outline) would be the appropriate section for it to go in.

HOW can you organize your search findings? Put the name of your idea and the Outline Section at the top of a piece of paper.

In the section below put…

Name/Title: The name and/or title of the content you’ve found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information &ndash one for each section.

After collecting all the content you want for your book, you have four options.

#1) You can contact the content owner and ask permission to include their content in your book.

The benefit of including other experts’ content is that when it comes time to market it you’ve got ‘built-in’ partners to help promote it and you are leveraging other people’s credibility as experts in the subject.

#2) You can hire a ghostwriter to write on similar topics to those in your outline.

#3) You could research and write content following the outline yourself.

I’ve come to realize the power and the effectiveness of using existing content from experts.

Unless you have to have the entire book be your words, I’d suggest mixing in expert content with some of your own content. This might be as simple as finding a public domain book on the subjects you outlined and using some of its content as well.

As a published author and creative writing teacher I often get asked how writers can get published. One of the simplest ways to answer that question is tell the story of my publishing contracts with two different publishers.

Like many other writers, I have always wanted to write a book and started scribbling stories as a child. I have also always been an avid reader. When I started my first book I did not know what I was doing. It was a learning experience and I was not sure I could even write an entire book, but at last I did have a completed manuscript. I then began my search for a publisher.

As I knew no other authors or writers I started with the only place I knew. The Writers Market book. I came up with a list of publishers and started sending out queries. I had some interest from some of the big houses but as time went on I collected a pretty impressive list of rejections. I worked my way through all the major publishing houses and then started on the smaller houses. Then came the exciting day when I got the call that a small house was willing to publish my novel.

Now in hindsight I’m not so sure I should have leaped at the offer. Small publishing houses can offer opportunities that the bigger houses cannot. They are often more willing to take a risk on an unknown author or a manuscript that does not fit cleanly into a niche. But they are riskier ventures. Many small publishing houses do not have a long life span. My first publisher did print my first book and contracted with me for my second but went out of business before the second book even came out. Smaller publishers also have lower distribution. It was up to me to arrange distribution in my regional book stores as well as arrange my own book signings and promotion. However the biggest drawback for me was the lack of editorial support and guidance. Remember, this was my first book and I wasn’t even working with a critique group. I could have used more editing than I received from that publisher. While getting my first book published was a confidence booster and an education, it was not a financial boon. I received only one royalty check before the publisher went under.

After that experience, I then became even more determined to learn about publishing. I sought out writing groups, attended writers conferences, and joined a critique group. As I gained more confidence in my writing I started entering writing contests and placed in the top three in several writing competitions. One of my first place prizes included being read by a senior editor at Kensington. The editor liked my manuscript and offered me a two-book contract.

This experience was dramatically different from my first. A major publishing house meant a standard contract, a standard advance, and regular royalty payments as well as good distribution. However I also lost a great deal of control over my book. Both covers are bodice rippers and the title of the first book was chosen by the marketing department and I was not even given the right to approve it. Even worse for my writing career though was the fact that the editor who bought me quickly passed me off to another editor and then when that editor left I was handed to yet a third editor. As an orphaned author my second book received little support and I was not offered a new contract.

I would be lax if I did not mention agents during this article. Many unpublished authors ask if agents are important. Obviously as my story points out you can get published without an agent. In fact, I might have gotten published sooner the second time around if I wasn’t working with an agent who did not take advantage of some of my previous contest wins. The problem is that the type of agent who is willing to take on an unproven author is not likely to do you much good. If you can make a contact with an agent through a conference or contest or the like then definitely do so but I would not recommend spending a lot of time trying to get an agent before you are published. After I had my contract with Kensington I did work with a higher quality agent for a time but nothing came of that experience although the fault probably lies with me as well as with the agent.

I wish you luck in your pursuit of book publishing and hope me story is informative and helpful.

Blogging is a passion and the same time an opportunity to get places. People who often find themselves searching for identity and purpose would be surprised at how blogging can make a difference for them. Indeed, it is something worth checking and people who love to write about anything should very well check it out.

And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.

The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company &ndash not subject themselves to more mindless sales material.

When you are writing content for your blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.

Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.

Now, what do you write about? Obviously a marketing blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it a discussion. People can get advertisements anywhere. They don’t need them and, more importantly, they don’t want them from your blog.

Ideas are hard to come up with these days because every writer wants to be unique in order to stand out and it seems like someone has already conveyed your idea to a site or several sites. Even if you write about something different, sooner or later someone will copy your work. Also, there are times when you do not feel like writing but you have to produce something at the end of the day.

If you have faced any of these situations, what can you do about it? You can browse online to get ideas. There is nothing wrong with having the same topic as someone else as long as you tackle it on a different angle.

Years ago when Napoleon Hill’s famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, “If you don’t come up with a title by tomorrow morning, I’m going call it “USE YOUR NOODLE AND MAKE A BOODLE.” Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, “THINK AND GROW RICH.”

Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]

It is one of the most best selling books of all time &ndash probably due to its name.

Hey, it’s a great book because of what’s inside the book. The contents are incredibly powerful …but, I’m not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.

Would you have? Not me.

There are many, many other examples throughout history where books were written and published unsuccessfully… until they changed the title of the book.

In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

I know it’s crazy. I know it’s not right. But that’s life. I’m sharing this with you so you can work it to YOUR benefit.

I’m not proposing that you can put together horrible content for your book, slap on a great title and make tons of money. Although I’ve personally seen it done (unfortunately), I am not suggesting you do that.

I’m suggesting that once you’ve got quality content inside your book, let’s get a great title on the outside of your book and add tremendous potential on your road to success.

Ok, so how can you get a great idea for a title?

Simple: start looking at the Best Seller lists at Barnes and Noble or Amazon.com.

When Jason Oman and Mike Litman wanted to publish their book they modeled a popular book called “Conversations with God” and published “Conversations with Millionaires.” Their book went to #1 on Amazon.com

Another great place to look for outstanding titles is the tabloids in the checkout isle. Those papers and magazines don’t sell millions of copies because they write unique and wonderful content &ndash it’s because their titles are just SO compelling you’ve got to read it.

Now that you know how to brainstorm a book title, here are some tips to help you research content for your book.

Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google’s research powers. One of the best ways to find content for your book is by using the search string called “allinurl.” (pronounced all-in-u-r-l)

You can go to Google.com and type your keyword phrase in after allinurl: &ndash and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

For example, if I was writing a book about Dog Names I could use something like:

allinurl: dog name articles

allinurl: dog name

allinurl: beagle dog names

You should find some excellent content ideas using this method.

Let’s check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

• “A Dog Name is Something To Be Chosen Carefully”

• “5 tips for finding the right name”

• “Puppy dog name meanings”

Looks like great content for the book. Simply decide which section (from your outline) would be the appropriate section for it to go in.

HOW can you organize your search findings? Put the name of your idea and the Outline Section at the top of a piece of paper.

In the section below put…

Name/Title: The name and/or title of the content you’ve found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information &ndash one for each section.

After collecting all the content you want for your book, you have four options.

#1) You can contact the content owner and ask permission to include their content in your book.

The benefit of including other experts’ content is that when it comes time to market it you’ve got ‘built-in’ partners to help promote it and you are leveraging other people’s credibility as experts in the subject.

#2) You can hire a ghostwriter to write on similar topics to those in your outline.

#3) You could research and write content following the outline yourself.

I’ve come to realize the power and the effectiveness of using existing content from experts.

Unless you have to have the entire book be your words, I’d suggest mixing in expert content with some of your own content. This might be as simple as finding a public domain book on the subjects you outlined and using some of its content as well.

Blogging is a passion and the same time an opportunity to get places. People who often find themselves searching for identity and purpose would be surprised at how blogging can make a difference for them. Indeed, it is something worth checking and people who love to write about anything should very well check it out.

And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.

The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company &ndash not subject themselves to more mindless sales material.

When you are writing content for your blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.

Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.

Now, what do you write about? Obviously a marketing blog is going to be heavy with articles about products or services. This is the perfect place to discuss your new endeavors, as long as you remember to keep it a discussion. People can get advertisements anywhere. They don’t need them and, more importantly, they don’t want them from your blog.

Ideas are hard to come up with these days because every writer wants to be unique in order to stand out and it seems like someone has already conveyed your idea to a site or several sites. Even if you write about something different, sooner or later someone will copy your work. Also, there are times when you do not feel like writing but you have to produce something at the end of the day.

If you have faced any of these situations, what can you do about it? You can browse online to get ideas. There is nothing wrong with having the same topic as someone else as long as you tackle it on a different angle.

A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” &ndash Eric Schmidt

This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.

Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.

For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.

As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.

A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.

“At its best, blogging is all about change. The format suits writers who want to move fast.” &ndash Naomi Darvell

Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog. Links can be provided to encourage visitors to check out similar blogs by other writing friends &ndash and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.

People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.

A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” &ndash Eric Schmidt

This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.

Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.

For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.

As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.

A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.

“At its best, blogging is all about change. The format suits writers who want to move fast.” &ndash Naomi Darvell

Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog. Links can be provided to encourage visitors to check out similar blogs by other writing friends &ndash and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.

People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.