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I like article marketing and find it an enjoyable and profitable way of promoting my websites. I never plan articles, the ideas just come out of the blue from something I have seen or heard. Once I start writing the words just flow, but before I write an article there are two things that I consider.

1. Why am I writing the article?

2. Would it be of any use to webmasters for their sites or for newsletter publishers?

It does not take rocket science to figure that I and every other article marketer am using articles to benefit our own promotions, but they will be of little benefit to us if we do not produce quality articles that others will actually want to read and use.

Owning my own article directory I have read thousands of articles, many of which I would never use on my other sites or in newsletters and many I have declined for various reasons. Let us consider the rights and wrongs of articles starting at the beginning.

Attention Grabbing

Your title is your headline, there to grab attention and many people never look past the first 2 or 3 words. I could have called this Sheep Do Not Mix With Article Marketing Success but I want people who are interested in article marketing and not sheep to read it. Another type of title that will not grab me is The Top 20 Tips For Passionate Sex. It would be more likely to create interest if it was Passionate Sex My Top 20 Tips.

Writing Standards

Spelling and grammar are important. You are promoting yourself and your business and you need to present yourself as professional to be taken seriously. I write my articles in Word first and use the spell checker. I sometimes fall out with it because I am English and prefer not to use Americanised spelling.

If you have problems with writing but good information the answer is to use a ghostwriter or copywriter. There are plenty of good writers advertising on the Internet and personally I think that one good quality article will do more for your business than 10 poor articles.

Know Your Subject

Good advice for writers is that they should always know and understand what they are writing about or their articles have no credibility. I was gobsmacked last week to read an article about my own country that I knew to be very ill informed and by somebody I suspected had never set foot on our shores. The guy could not even spell Britain right and as his misspelling was in the title he sunk without trace before he even started!

Original Copy

The best and most memorable articles are purely original, thought provoking and offer different viewpoints to a subject. Some writers submit zillions of slightly changed articles about the same subject over and over; yawn. They are boring and eminently unreadable after the first one or two. There are exceptions where writers are providing updates and news about their chosen subjects. I would use those articles for my sites.

Lists of quotes from the bible for instance are not original articles. At least 90% should be your own work and quotes only used as a point of interest not as the whole article. Submitting articles on behalf of others is suspect, how do readers know whether you have filched them or not? Plagiarism, not worth going there, eagle eyes and google will find you out!

Advertorial Blues

An advertorial is an advert written in article form. They carry no unbiased information or advice that would be of any help to anybody interested in that subject. There are plenty of places to advertise for free on the Internet, so trying to fob adverts off as articles is unfair on directory site owners or visitors who want to read articles not adverts.

Link Usage

The reason most of us use Article Marketing for promoting our businesses is to place links to our websites in the author resource boxes usually placed at the foot of articles.

I like to maximise the potential and use the up to 3 links usually allowed. Many article directories allow active links, but some do not. A problem can arise when articles are automatically submitted if the script the site uses strips the html. I prefer to submit manually mostly and then I can activate the links myself or just put my website address if the site doesn’t accept html links.

Links within the articles are unacceptable on most directory sites, but as you get 3 chances in the resource boxes there is no point trying to cheat.

All Keyed Up

You will be asked to provide some keywords for your articles so choose wisely. Study your content and consider what somebody who might be interested in your article is most likely to enter into the search engines. A poor example is if you are writing about search engine optimisation and your title is SEO, Internet Business Bread And Jam, you would not use jam and bread as keywords unless you wanted to attract hungry people. Apart from that your articles credibility takes a nosedive if you do not know what a good keyword is.

Readability

Finally, your article should not be repetitive and should be interesting. Short paragraphs make it easier to read, text talk makes it more difficult. All capitals in the article body or title are a no no, they only stand out in the sense that the reader feels shouted at and nobody wants to feel like that.

I hope that you have found this interesting and useful and that we get lots more quality articles to read.

Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t. Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Don’t use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

I like article marketing and find it an enjoyable and profitable way of promoting my websites. I never plan articles, the ideas just come out of the blue from something I have seen or heard. Once I start writing the words just flow, but before I write an article there are two things that I consider.

1. Why am I writing the article?

2. Would it be of any use to webmasters for their sites or for newsletter publishers?

It does not take rocket science to figure that I and every other article marketer am using articles to benefit our own promotions, but they will be of little benefit to us if we do not produce quality articles that others will actually want to read and use.

Owning my own article directory I have read thousands of articles, many of which I would never use on my other sites or in newsletters and many I have declined for various reasons. Let us consider the rights and wrongs of articles starting at the beginning.

Attention Grabbing

Your title is your headline, there to grab attention and many people never look past the first 2 or 3 words. I could have called this Sheep Do Not Mix With Article Marketing Success but I want people who are interested in article marketing and not sheep to read it. Another type of title that will not grab me is The Top 20 Tips For Passionate Sex. It would be more likely to create interest if it was Passionate Sex My Top 20 Tips.

Writing Standards

Spelling and grammar are important. You are promoting yourself and your business and you need to present yourself as professional to be taken seriously. I write my articles in Word first and use the spell checker. I sometimes fall out with it because I am English and prefer not to use Americanised spelling.

If you have problems with writing but good information the answer is to use a ghostwriter or copywriter. There are plenty of good writers advertising on the Internet and personally I think that one good quality article will do more for your business than 10 poor articles.

Know Your Subject

Good advice for writers is that they should always know and understand what they are writing about or their articles have no credibility. I was gobsmacked last week to read an article about my own country that I knew to be very ill informed and by somebody I suspected had never set foot on our shores. The guy could not even spell Britain right and as his misspelling was in the title he sunk without trace before he even started!

Original Copy

The best and most memorable articles are purely original, thought provoking and offer different viewpoints to a subject. Some writers submit zillions of slightly changed articles about the same subject over and over; yawn. They are boring and eminently unreadable after the first one or two. There are exceptions where writers are providing updates and news about their chosen subjects. I would use those articles for my sites.

Lists of quotes from the bible for instance are not original articles. At least 90% should be your own work and quotes only used as a point of interest not as the whole article. Submitting articles on behalf of others is suspect, how do readers know whether you have filched them or not? Plagiarism, not worth going there, eagle eyes and google will find you out!

Advertorial Blues

An advertorial is an advert written in article form. They carry no unbiased information or advice that would be of any help to anybody interested in that subject. There are plenty of places to advertise for free on the Internet, so trying to fob adverts off as articles is unfair on directory site owners or visitors who want to read articles not adverts.

Link Usage

The reason most of us use Article Marketing for promoting our businesses is to place links to our websites in the author resource boxes usually placed at the foot of articles.

I like to maximise the potential and use the up to 3 links usually allowed. Many article directories allow active links, but some do not. A problem can arise when articles are automatically submitted if the script the site uses strips the html. I prefer to submit manually mostly and then I can activate the links myself or just put my website address if the site doesn’t accept html links.

Links within the articles are unacceptable on most directory sites, but as you get 3 chances in the resource boxes there is no point trying to cheat.

All Keyed Up

You will be asked to provide some keywords for your articles so choose wisely. Study your content and consider what somebody who might be interested in your article is most likely to enter into the search engines. A poor example is if you are writing about search engine optimisation and your title is SEO, Internet Business Bread And Jam, you would not use jam and bread as keywords unless you wanted to attract hungry people. Apart from that your articles credibility takes a nosedive if you do not know what a good keyword is.

Readability

Finally, your article should not be repetitive and should be interesting. Short paragraphs make it easier to read, text talk makes it more difficult. All capitals in the article body or title are a no no, they only stand out in the sense that the reader feels shouted at and nobody wants to feel like that.

I hope that you have found this interesting and useful and that we get lots more quality articles to read.

You are sick of duplicate content? Welcome to the club. What should you do different than 95% of article writers on the net?

Article directories and the web in general have been flooded by a tsunami of junk content on just about any topic you can imagine.

However, a great deal of this content does not contain anything useful and is pure advertisement or keyword stuffing. This type of content will hardly get read by anyone.

The people that produce this type of content I call article zombies. Their content does not have a soul. It does not inspire you or give you anything useful. They just bore you to death.

Before you start writing about a topic please make sure that you:

Have something meaningful to share

This does not need to be insider knowledge about a certain topic, but maybe an interesting opinion, a different view - some aspects not everyone already knows.

Know your target population

Before writing an article, know who your audience will be. Would you go on stage with your eyes shut? You need to know who you speak to. What are the interests of your audience? What pain or problem do they try to avoid?

Write for people - not search engines

SEO may be your initial motivation. But remember: There are more humans than search engines. Real people will read your article. If they don’t like what they see do you think they will click on the link in your resource box?

Read your own words aloud before sending or submitting it somewhere

Too often you write something, but when you start reading it aloud in your own voice - it sounds stupid. If that’s the case it probably is. When you make the transition from words in a computer to spoken voice - this is the first reality check for your train of thoughts and your narrative style.

Do not recycle existing articles

I know everybody tells you to take private label articles and rewrite them. My advice: Don’t do it. If you start rewriting somebody else’s article it will lose its own voice without getting your personal style into it. What you end up with is just a piece of text without a soul.

Have a strong feeling about what your are writing

This feeling does not always have to be positive. If you are mad at something - write it down. If you disagree with somebody else’s article - great - write down your view. If you feel fascination - your words will be fascinating, if you are sad - so your words will be.

But if you feel nothing your words also won’t have emotions.

So now let’s get into the right mood and produce some really good content for your website - but first of all - for your visitor. Your visitor are human beings. Offer them what you would offer to a visitor in your home: The best you have to offer.

Article marketing is one of the most popular methods used by internet marketers to increase traffic to their web sites and hence increase their income. However, there are right ways and wrong ways to use articles to drive business to your site. Let’s look at the right ways.

Your article starts with the title, and this is true whether you are writing yourself or using an article ghost writer. Good ghost writers make sure that they fully understand what their client wants of an article before starting. The title should accurately reflect the content of the article, and also contain the keyword being used.

Articles should be based on a keyword since search engine optimization is just as important in an article as it is in the content of your web pages. Your articles can be listed in search engines in the same way as your web pages, even when they are on article directories. A directory is nothing more than a website containing articles as content. The keyword should be that of one of your own website pages that provides information on the article title. If you plan your article in this way, you will make best use of what article marketing has to offer.

The actual content should be specific to the keyword and be designed to tease, rather than provide everything there is to know about a subject. If you provide comprehensive information in your article, why should the reader bother to visit your web site? Make sure that your spelling is accurate and that your grammar is passable. It need not be perfect, but stay clear of fundamental errors such as subject-verb agreement: “the two women was deaf.” This is a turn-off to your readers, so try to avoid it.

Having completed the article, you must design your ‘bio’ or ‘author’s resource’ box. Most article directories allow you this facility, in which you can say something about yourself and provide the URL of your website. This should be worded to offer more information, such as “Peter has more tips how to improve traffic to your website on his web page ——–“. You should provide the URL of a page that provides the readers exactly what they are looking for, not your home page address unless that is the most relevant to the article topic. They are interested only in information.

Having readers click to your site is the first way of increasing traffic through article marketing. Some readers will be interested in copying your article and putting it on their own site. They can do this, but must keep it intact, including your resource box. So you get even more traffic from the visitors to these other sites.

However, the marketing of your article is not finished there. You should submit it to as many article directories as you can. You can do this manually, by the use of submission software, or by using the services of a directory submission service. Each has its own advantages and disadvantages, and it is up to you which of the options suits you best. Personally, I use a combination of submission service and software, and can provide this information if required.

Search engines, especially Google, highly value one way links from another website back to your site. Not only do you get a one way link from each directory you submit to, but you also get one from the websites that copy your articles. This is a very powerful way of building links and improving your search engine listing. A high listing provides you with the most valuable traffic all &ndash free organic traffic from search engines.

There are pitfalls you should avoid, the most obvious being that if you purchase bundles of articles you must not use these for directory submissions. They are of use only as content on your own website, and even then they are of little use due to the problem of duplicate content. Private label rights articles, which many subscribers receive from mini-site subscription sites, are the same. Unless you change them radically the directories will no allow them, and you could be banned from directories for using them without radically rewriting them.

In the long run you would be as well writing your own, when you are at least sure that they are original. Article marketing can provide with a significant increase of traffic to your web site of you are able to carry it out properly. Follow a few simple rules, then sit back and wait for all these visitors to flood your website.

Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t. Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Don’t use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

You are sick of duplicate content? Welcome to the club. What should you do different than 95% of article writers on the net?

Article directories and the web in general have been flooded by a tsunami of junk content on just about any topic you can imagine.

However, a great deal of this content does not contain anything useful and is pure advertisement or keyword stuffing. This type of content will hardly get read by anyone.

The people that produce this type of content I call article zombies. Their content does not have a soul. It does not inspire you or give you anything useful. They just bore you to death.

Before you start writing about a topic please make sure that you:

Have something meaningful to share

This does not need to be insider knowledge about a certain topic, but maybe an interesting opinion, a different view - some aspects not everyone already knows.

Know your target population

Before writing an article, know who your audience will be. Would you go on stage with your eyes shut? You need to know who you speak to. What are the interests of your audience? What pain or problem do they try to avoid?

Write for people - not search engines

SEO may be your initial motivation. But remember: There are more humans than search engines. Real people will read your article. If they don’t like what they see do you think they will click on the link in your resource box?

Read your own words aloud before sending or submitting it somewhere

Too often you write something, but when you start reading it aloud in your own voice - it sounds stupid. If that’s the case it probably is. When you make the transition from words in a computer to spoken voice - this is the first reality check for your train of thoughts and your narrative style.

Do not recycle existing articles

I know everybody tells you to take private label articles and rewrite them. My advice: Don’t do it. If you start rewriting somebody else’s article it will lose its own voice without getting your personal style into it. What you end up with is just a piece of text without a soul.

Have a strong feeling about what your are writing

This feeling does not always have to be positive. If you are mad at something - write it down. If you disagree with somebody else’s article - great - write down your view. If you feel fascination - your words will be fascinating, if you are sad - so your words will be.

But if you feel nothing your words also won’t have emotions.

So now let’s get into the right mood and produce some really good content for your website - but first of all - for your visitor. Your visitor are human beings. Offer them what you would offer to a visitor in your home: The best you have to offer.