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Attitude books serve to be portly tomes of incomprehensible concepts, no mistrust designed this make concessions to limit readership to those already tangled in this ethereal endeavor at the abstract level. Very occasionally a book comes along that breaks out of the closet from the norm, in 1971 R. D. Lang published his dirt breaking feat Knots, a Order that could be taken on uncountable other levels, and more importantly, enjoyed about a wide audience.

Although using a distinct shape Erik Quisling has produced a alike resemble shape with Fables From The Mud. Using relatively direct concepts we are introduced to some very merciful conditions. Whereas Lang hardened the nursery wisdom Jack and Jill characters, Quisling uses a Clam, an Ant, and a garden Worm to inquire his theories. And as we come to spy, these lowly creatures suffer with the unaltered wants and needs as humans. Much our wants and needs are hard to palliate, and by modeling those concepts into the life of creatures with a speciously simple lifestyle, those concepts can be boiled down to ideas and needs that can be readily understood.

Each page-boy is adorned by a uninvolved threshold depiction, it took me a while to catch on. The starkness of the black-and-white in actuality enhances the message.

Our gold medal meet is with an Annoyed Clam, he is wrathful because of his ineptness to change the the world at large, what can a mollusk do? We watch as he moves with the aid a collection of emotions, meet increasingly disillusioned with his life. Perhaps manic is a word that we can effectively use. As with all three of these entertaining stories, Erik Quisling has a spiral in the tale.

Next up is the Ant, a baffling breadwinner, and an important associate of camaraderie at the tradesman direct, risqu‚ collar through and through. Sooner than winsome a unfitting fork in the road, he discovers the ‘stone garden’, a view talked hither in ‘Ant Hill’ mythology, a dirt of wonder. But is it really?

Lastly is the Worm, this aging warrior has seen it all! He has achieved important things in his biography, and we pay him reflecting on his past battles. The adrenalin highs, the polish of conquest, and the knowledge of campaigns well conducted, still do not make up for the aching emptiness he nowadays feels. Residing in the sometimes in full decomposed skull of Common Supply, the worm realizes that all the battles manner nothing. The achievements of the over are no more than a fading away memory. He has unified mould purpose in his warrior time, but can he fulfill it?

Erik Quisling uses some completely, very misty humor in Fables From The Mud. It may be a brilliant read, but it is a profoundly contemplative assignment, and in unison that directly you eat it, you drive have a yen for to throw on the stories. Minimalist it certainly is, but it is good-naturedly advantage the valuation of admission. There is something throughout all in this book.

Fables concerning the Dirt is slated in return an October disenthral and you can apply for a transcript through numerous online booksellers.

A novel based around real estate in Miami, I was not convinced that I would enjoy it. I had thoughts of tawdry love affairs among realtor’s, and board room struggles between power brokers. But, instead I found a hugely entertaining, and side splittingly funny novel that makes me chuckle every time I see the cover. This is humor at its very apex. Humor is a hard genre to be successful in but this author definitely has ‘The Write Stuff.’

Alan Rolnick has created a vignette of life in Miami with Landmark Status that deserves a spot on the best seller list. The characters are wild, bent politicians, bent land developers, and even a Ponzi scheme thrown in for good measure, and what finer setting than Miami?

The hero in our story is attorney Steven Benjamin Bluestone, Benjy to his friends. Benjy is a delightful character, and as he explains early in the book, he became an attorney because his father was one, but he has little interest in wrangling and courtroom drama preferring the more sedate type of lawyering that involves smoking Cuban cigars and ogling young ladies! He avoids at all cost the world of Real Estate, ‘Dirt Lawyers’ is how he describes them.

Unfortunately for Benjy an old client returns, one who had used his services in a divorce (something else that Benjy doesn’t do), and persuades him to assist in a ‘dirt deal’. If Benjy has a fault it is not being able to say no, when ex client, and friend Walter, who also happens to own one of Benji’s favorite watering holes needs ‘dirt help’, he leaps, albeit reluctantly, into the ride of his life.

The rather decrepit Century Club that Walter owns has suddenly become a much sought after piece of dirt. And there are few lengths that an unscrupulous developer will not go to secure it’s ownership.

The characters that Alan Rolnick has created are wild. But they are so well crafted they take on a reality in the readers mind. From the accident prone Benjy, to the money hungry mayor Oscar Torres, the even money hungrier would be land developer Chuck Steinbeck and his slightly aging trophy wife Evelyn, they are all so well described I can guarantee you will love them. And these are just the beginning, we also have love interest from the Mayors niece Delia, we have Raj the Cigar Man, oh, and of course Rico the bungling bodyguard!

This is a riotous book, you are laughing on page one, and you are still laughing on the last page. There are cars wrecked, planes burned, Voodoo curses, even cemeteries desecrated, and this is all achieved with a dark humor that I find hard to believe comes from a first time author. This is also a book that would transition easily into a very very funny movie. And I did note that Alan Rolnick is not only an attorney, and an author, he is also a director, so come on Alan, make it happen!

A novel based around real estate in Miami, I was not convinced that I would enjoy it. I had thoughts of tawdry love affairs among realtor’s, and board room struggles between power brokers. But, instead I found a hugely entertaining, and side splittingly funny novel that makes me chuckle every time I see the cover. This is humor at its very apex. Humor is a hard genre to be successful in but this author definitely has ‘The Write Stuff.’

Alan Rolnick has created a vignette of life in Miami with Landmark Status that deserves a spot on the best seller list. The characters are wild, bent politicians, bent land developers, and even a Ponzi scheme thrown in for good measure, and what finer setting than Miami?

The hero in our story is attorney Steven Benjamin Bluestone, Benjy to his friends. Benjy is a delightful character, and as he explains early in the book, he became an attorney because his father was one, but he has little interest in wrangling and courtroom drama preferring the more sedate type of lawyering that involves smoking Cuban cigars and ogling young ladies! He avoids at all cost the world of Real Estate, ‘Dirt Lawyers’ is how he describes them.

Unfortunately for Benjy an old client returns, one who had used his services in a divorce (something else that Benjy doesn’t do), and persuades him to assist in a ‘dirt deal’. If Benjy has a fault it is not being able to say no, when ex client, and friend Walter, who also happens to own one of Benji’s favorite watering holes needs ‘dirt help’, he leaps, albeit reluctantly, into the ride of his life.

The rather decrepit Century Club that Walter owns has suddenly become a much sought after piece of dirt. And there are few lengths that an unscrupulous developer will not go to secure it’s ownership.

The characters that Alan Rolnick has created are wild. But they are so well crafted they take on a reality in the readers mind. From the accident prone Benjy, to the money hungry mayor Oscar Torres, the even money hungrier would be land developer Chuck Steinbeck and his slightly aging trophy wife Evelyn, they are all so well described I can guarantee you will love them. And these are just the beginning, we also have love interest from the Mayors niece Delia, we have Raj the Cigar Man, oh, and of course Rico the bungling bodyguard!

This is a riotous book, you are laughing on page one, and you are still laughing on the last page. There are cars wrecked, planes burned, Voodoo curses, even cemeteries desecrated, and this is all achieved with a dark humor that I find hard to believe comes from a first time author. This is also a book that would transition easily into a very very funny movie. And I did note that Alan Rolnick is not only an attorney, and an author, he is also a director, so come on Alan, make it happen!

Philosophy books tend to be large tomes of incomprehensible concepts, no doubt designed this way to limit readership to those already involved in this ethereal endeavor at the academic level. Very occasionally a book comes along that breaks out from the norm, in 1971 R. D. Lang published his ground breaking work Knots, a Book that could be taken on many different levels, and more importantly, enjoyed by a wide audience.

Although using a different style Erik Quisling has produced a similar work with Fables From The Mud. Using relatively simple concepts we are introduced to some very human conditions. Whereas Lang used the nursery rhyme Jack and Jill characters, Quisling uses a Clam, an Ant, and a garden Worm to explore his theories. And as we get to see, these lowly creatures have the same wants and needs as humans. Often our wants and needs are hard to explain, and by modeling those concepts into the life of creatures with a seemingly simple lifestyle, those concepts can be boiled down to ideas and needs that can be readily understood.

Each page is adorned by a simple line drawing, it took me a while to catch on. The starkness of the drawing actually enhances the message.

Our first encounter is with an Angry Clam, he is angry because of his inability to change the world, what can a mollusk do? We watch as he moves through a variety of emotions, becoming increasingly disillusioned with his life. Maybe manic is a word that we can effectively use. As with all three of these entertaining stories, Erik Quisling has a twist in the tale.

Next up is the Ant, a hard worker, and an important member of society at the worker level, blue collar through and through. By taking a wrong fork in the road, he discovers the ‘stone garden’, a place talked about in ‘Ant Hill’ mythology, a land of wonder. But is it really?

Lastly is the Worm, this aging warrior has seen it all! He has achieved great things in his life, and we meet him reflecting on his past battles. The adrenalin highs, the taste of victory, and the knowledge of campaigns well conducted, still do not make up for the aching emptiness he now feels. Residing in the now completely decomposed skull of General Grant, the worm realizes that all the battles mean nothing. The achievements of the past are no more than a passing memory. He has one last purpose in his warrior life, but can he fulfill it?

Erik Quisling uses some very, very dark humor in Fables From The Mud. It may be a quick read, but it is a very contemplative work, and one that once you finish it, you will want to reflect on the stories. Minimalist it certainly is, but it is well worth the price of admission. There is something for everyone in this book.

Fables for the Mud is slated for an October release and you can order a copy through various online booksellers.

Stolen Boy is billed as a work of fiction, however it actually explores a real event, and that event is still unfolding in the Southern California court system. Jessie James Hollywood faces the potential of the trip to lethal injection for his actions. So real is Michael Mehas’ book that he actually was subpoenaed twice as a witness in the trial, and forced to hand over his notes and tapes of interviews he had conducted.

With a background of Los Angeles, Stolen boy is about drugs, booze, fast cars, and young people. With that combination you will immediately think gangs. But gangs are not involved, the individuals are mostly from regular middle class, though, highly dysfunctional families.

Mickey Youngblood and Rick LeBlanc are young people that have set out on money making careers in the drug business, both have carved out lucrative existences, but a deal between them that went wrong has soured their relationship. So much so, that a $2000 outstanding debt, creates a verbal war, that in turn becomes a physical war of property damage, and threats towards families.

Mickey is to say the least a hot head, and when the windows of his house are smashed out in a late night raid, all rules of right and wrong exit through the empty frames. Revenge is a strong emotion and Mickey is hell bent on satisfying his hunger for it.

His first idea is to find Rick LeBlanc and have it out with him. $2000 after all is chump change in the drug world. In a sheer coincidence it is not Rick they see walking down the street, but his 15 year old younger brother Bobby. Once again though, Mickey lets his rage rule his brain, and persuades the kids with him to firstly beat the kid up “as a warning,” however second thoughts enter the sick and twisted mind, and instead they kidnap Bobby.

It is not the classic kidnap tale, in fact it is anything but classic. Bobby for the most part is free to leave at any time, but he prefers to ‘party’ with his captors, drugs and booze abound! Even stranger there is no attempt made to conceal the fact that Bobby is a hostage. In what has to have been the worst kept secret in the sieve that is the LA underbelly, the whole scheme starts to unravel as more and more people become involved.

Once again the demon Mickey makes poor choices, faced with the potential of exposure by Bobby he must now make a very hard decision. Does he believe Bobby when he says that there is no harm done, and that he will not talk to anyone about the kidnapping? Or is a different course of action needed?

This is a very powerful book, and one that deserves a spot on the coveted shelf space of your local bookstore. It has also cost author Michael Mehas a great deal to write this book, being so close to the factual case he finds himself in a ‘no win’ situation. The real Mickey faces the possibility of the death penalty. What Michael knows could spare him, or could seal his fate. In many ways, Michael has become Mickey, he holds the key to life or death. This is not a situation I would want to be in.

This is not your typical novel, even though the main characters are mere teenagers, they cover the entire gamut of today’s society, the good, the bad, and the very, very ugly!

Stolen Boy is available through Amazon, and Michael Mehas also has a very informative web site where you can learn more about this story that merges fact with fiction.

Philosophy books tend to be large tomes of incomprehensible concepts, no doubt designed this way to limit readership to those already involved in this ethereal endeavor at the academic level. Very occasionally a book comes along that breaks out from the norm, in 1971 R. D. Lang published his ground breaking work Knots, a Book that could be taken on many different levels, and more importantly, enjoyed by a wide audience.

Although using a different style Erik Quisling has produced a similar work with Fables From The Mud. Using relatively simple concepts we are introduced to some very human conditions. Whereas Lang used the nursery rhyme Jack and Jill characters, Quisling uses a Clam, an Ant, and a garden Worm to explore his theories. And as we get to see, these lowly creatures have the same wants and needs as humans. Often our wants and needs are hard to explain, and by modeling those concepts into the life of creatures with a seemingly simple lifestyle, those concepts can be boiled down to ideas and needs that can be readily understood.

Each page is adorned by a simple line drawing, it took me a while to catch on. The starkness of the drawing actually enhances the message.

Our first encounter is with an Angry Clam, he is angry because of his inability to change the world, what can a mollusk do? We watch as he moves through a variety of emotions, becoming increasingly disillusioned with his life. Maybe manic is a word that we can effectively use. As with all three of these entertaining stories, Erik Quisling has a twist in the tale.

Next up is the Ant, a hard worker, and an important member of society at the worker level, blue collar through and through. By taking a wrong fork in the road, he discovers the ‘stone garden’, a place talked about in ‘Ant Hill’ mythology, a land of wonder. But is it really?

Lastly is the Worm, this aging warrior has seen it all! He has achieved great things in his life, and we meet him reflecting on his past battles. The adrenalin highs, the taste of victory, and the knowledge of campaigns well conducted, still do not make up for the aching emptiness he now feels. Residing in the now completely decomposed skull of General Grant, the worm realizes that all the battles mean nothing. The achievements of the past are no more than a passing memory. He has one last purpose in his warrior life, but can he fulfill it?

Erik Quisling uses some very, very dark humor in Fables From The Mud. It may be a quick read, but it is a very contemplative work, and one that once you finish it, you will want to reflect on the stories. Minimalist it certainly is, but it is well worth the price of admission. There is something for everyone in this book.

Fables for the Mud is slated for an October release and you can order a copy through various online booksellers.

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?

I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small businesses can hardly manage to pay the rent and other expenses, never mind a TV spot on The Superbowl.

David Mason has done a very fine job of encapsulating the important aspects of marketing into a very short read. While I am not sure that he has introduced anything new, he has put it on paper that even the most book ‘resistant’ company owner could manage, at a scant 121 pages this should not scare even the skittish book reader.

Of course there is a downside with using such a short format, in a word ‘lists.’ My wife knows me very well, and she always has stuff for me to do. But she also knows that giving me a long ‘To Do’ list makes my eyes glaze over. If the list has less than than 5 items, the chances are good that I will at least attempt a few of them. David Mason prefers longer lists, I believe one was 16 items long! That I found a little of a turn-off, my wife knows better than to try a list that long on me!

On the plus side, he makes very convincing arguments. Arguments that make sense. It is important that every business has a ’slogan,’ David Mason calls it the USP (Unique Selling Proposition), but slogan or banner is what we are talking about.

How do you attract customers? You have your slogan, but if it only exists on your computer or in your head, who is going to hear the message? Many people have small companies, some sell niche products, some sell niche services, how do you sell your idea? Newspaper Ads might work, but only for the day, a Magazine might work for a month, radio and TV spots last for seconds! How about the internet?

David Mason explores all of the potentials, all of the advertising mediums have their up’s and down’s, cost, effectiveness, even the number of eyeballs that you get your message in front of are important considerations.

The last part of the book I found really helpful, he has included some samples of headlines and opening lines that the small business owner could use in his advertising campaign, and some simple worksheets to assist in customizing the slogans to your own specific needs.

Marketing You Small Business For Big Profits is small enough to be a quick and easy read, but large enough to contain the vital elements important to run an effective advertising program. The author also takes a very down to earth approach in offering advice on implementing the strategies. ‘You don’t have to do them all, just start with one and see what happens.’ In other words you don’t have to do everything, just do something.

Stolen Boy is billed as a work of fiction, however it actually explores a real event, and that event is still unfolding in the Southern California court system. Jessie James Hollywood faces the potential of the trip to lethal injection for his actions. So real is Michael Mehas’ book that he actually was subpoenaed twice as a witness in the trial, and forced to hand over his notes and tapes of interviews he had conducted.

With a background of Los Angeles, Stolen boy is about drugs, booze, fast cars, and young people. With that combination you will immediately think gangs. But gangs are not involved, the individuals are mostly from regular middle class, though, highly dysfunctional families.

Mickey Youngblood and Rick LeBlanc are young people that have set out on money making careers in the drug business, both have carved out lucrative existences, but a deal between them that went wrong has soured their relationship. So much so, that a $2000 outstanding debt, creates a verbal war, that in turn becomes a physical war of property damage, and threats towards families.

Mickey is to say the least a hot head, and when the windows of his house are smashed out in a late night raid, all rules of right and wrong exit through the empty frames. Revenge is a strong emotion and Mickey is hell bent on satisfying his hunger for it.

His first idea is to find Rick LeBlanc and have it out with him. $2000 after all is chump change in the drug world. In a sheer coincidence it is not Rick they see walking down the street, but his 15 year old younger brother Bobby. Once again though, Mickey lets his rage rule his brain, and persuades the kids with him to firstly beat the kid up “as a warning,” however second thoughts enter the sick and twisted mind, and instead they kidnap Bobby.

It is not the classic kidnap tale, in fact it is anything but classic. Bobby for the most part is free to leave at any time, but he prefers to ‘party’ with his captors, drugs and booze abound! Even stranger there is no attempt made to conceal the fact that Bobby is a hostage. In what has to have been the worst kept secret in the sieve that is the LA underbelly, the whole scheme starts to unravel as more and more people become involved.

Once again the demon Mickey makes poor choices, faced with the potential of exposure by Bobby he must now make a very hard decision. Does he believe Bobby when he says that there is no harm done, and that he will not talk to anyone about the kidnapping? Or is a different course of action needed?

This is a very powerful book, and one that deserves a spot on the coveted shelf space of your local bookstore. It has also cost author Michael Mehas a great deal to write this book, being so close to the factual case he finds himself in a ‘no win’ situation. The real Mickey faces the possibility of the death penalty. What Michael knows could spare him, or could seal his fate. In many ways, Michael has become Mickey, he holds the key to life or death. This is not a situation I would want to be in.

This is not your typical novel, even though the main characters are mere teenagers, they cover the entire gamut of today’s society, the good, the bad, and the very, very ugly!

Stolen Boy is available through Amazon, and Michael Mehas also has a very informative web site where you can learn more about this story that merges fact with fiction.

Yes folks, it’s the long awaited OJ Simpson confession book! Except that in OJ’s mind it was anything but, he claims it is a fictional account of how we would have done it, if he had done it! I have lots of problems with this book, not least of which is what was going through his sick and twisted mind to want to write the book in the first place. If you are innocent this book makes no sense. And if you are guilty, it makes even less sense, unless you are trying to confess and clear the air. But he plainly says, time and time again that it is fiction.

The good news is that through the intervention of Fred and Kim Goldman OJ Simpson will not see one dime of profits from its sale. The not so good news is that OJ did manage to get the almost $700,000 in advances before the project became public.

Really it is the story behind the book that makes better reading than the book itself. When the Goldman family heard that OJ Simpson was having a book written they moved into high gear to prevent its publication and his ability to profit from the misery. In the 13 years following the guilty verdict Simpson has paid exactly nothing of the money awarded to the Goldman’s. He relocated to Florida to avoid the pesky Californian judgment, and spends a happy life playing golf and who knows what else. The award was somewhere in the 18 million dollar range, with interest that now amount has more than doubled, one report puts it at 39 million dollars.

With ammunition like that the courts sided with the Goldman’s and gave them the rights to the book. Unfortunately there were strings attached, a bankruptcy was involved. And after much soul searching they realized that although they had won, the win came at the great price of now having to publish the book.

The end result, is a book that I am sure OJ hates! Yes his material is included in its unchanged entirety, however it it preceded by some commentary by Fred Goldman, and the actual Ghostwriter Pablo Fenjves. The book is ended by a chapter written by Dominick Dunne.

Let’s take these sections one by one. Fred Goldman explains at length the problems and frustrations his family felt when it became public knowledge that OJ Simpson was planning a tell all book. One article I read claimed that this section was ‘under edited,’ that might be true, but it is also written from the heart. And I will take that every time over the sterile grammatical style favored by many large publishing houses. It worked for me and set the scene well.

The most damning testimony to the guilt and obvious truth to the ‘hypothetical version of events’ comes from Ghostwriter Pablo Fenjves. In a matter of just 20 pages Pablo tells a very interesting side of OJ Simpson. Although I had no doubt of his guilt from the time of the actual 1993 events, Pablo makes a case that is so strong event Judge Ito and that half wit jury would have found OJ guilty.

Next up, is the OJ Simpson text. Pretty much it is a self serving and nauseating piece of garbage. He explains at great length what a nice guy he is, and what a bad person Nicole Brown was. The one chapter of interest is the one detailing the events of the fateful night. With the exception of the ’second man,’ it likely is one of the few factual parts of the entire manuscript.

The final chapter is written by Dominick Dunne. Dominick covered the original trial for Vanity Fair, and became a close friend of the Goldman’s as a result. His is an interesting story, he too lost a child at the hands of a murderer, his daughter was killed, and the killer walked free after only 2

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?

I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small businesses can hardly manage to pay the rent and other expenses, never mind a TV spot on The Superbowl.

David Mason has done a very fine job of encapsulating the important aspects of marketing into a very short read. While I am not sure that he has introduced anything new, he has put it on paper that even the most book ‘resistant’ company owner could manage, at a scant 121 pages this should not scare even the skittish book reader.

Of course there is a downside with using such a short format, in a word ‘lists.’ My wife knows me very well, and she always has stuff for me to do. But she also knows that giving me a long ‘To Do’ list makes my eyes glaze over. If the list has less than than 5 items, the chances are good that I will at least attempt a few of them. David Mason prefers longer lists, I believe one was 16 items long! That I found a little of a turn-off, my wife knows better than to try a list that long on me!

On the plus side, he makes very convincing arguments. Arguments that make sense. It is important that every business has a ’slogan,’ David Mason calls it the USP (Unique Selling Proposition), but slogan or banner is what we are talking about.

How do you attract customers? You have your slogan, but if it only exists on your computer or in your head, who is going to hear the message? Many people have small companies, some sell niche products, some sell niche services, how do you sell your idea? Newspaper Ads might work, but only for the day, a Magazine might work for a month, radio and TV spots last for seconds! How about the internet?

David Mason explores all of the potentials, all of the advertising mediums have their up’s and down’s, cost, effectiveness, even the number of eyeballs that you get your message in front of are important considerations.

The last part of the book I found really helpful, he has included some samples of headlines and opening lines that the small business owner could use in his advertising campaign, and some simple worksheets to assist in customizing the slogans to your own specific needs.

Marketing You Small Business For Big Profits is small enough to be a quick and easy read, but large enough to contain the vital elements important to run an effective advertising program. The author also takes a very down to earth approach in offering advice on implementing the strategies. ‘You don’t have to do them all, just start with one and see what happens.’ In other words you don’t have to do everything, just do something.