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The publishing company is the backbone of the writing world. The publishing company provides a great service to society by publishing and displaying the work of authors. The global existence of publishers is obvious, but the inner workings of a publishing company is unknown by many authors. Many book publishers consider the publishing industry as an apprenticeship industry — most book publishing professionals gain knowledge and skills in this field with hands-on job experience. Generally, what an apprentice learns in one department is useful throughout the publishing house, which gives professionals the opportunity to move between departments. A typical publishing company has many levels to it, each with different functions.

THE ADMINISTRATIVE DEPARTMENT

The Administrative Department is the first level of any book publishing company. It has many responsibilities to help the publishing company function properly. The Administrative Department manages daily operations for publishing executives and management. This responsibility involves interaction with all employees from all departments, as well as interaction with authors and agents. The administrative employees manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings, and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives.

THE ADVERTISING DEPARTMENT

All large and small publishing companies have an Advertising Department. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the Advertising Department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that promotes sales of an author’s book. An advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements.

THE EDITORIAL DEPARTMENT

The Editorial Department of a publishing company is one of the most important departments. The Editorial Department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department; developing and maintaining relationships with authors, booksellers, and agents; performing general administrative duties; participating in editorial, design and marketing meetings; and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments.

THE MARKETING DEPARTMENT

Another division of a publishing company is the Marketing Department. The Marketing Department creates, prepares, and establishes marketing strategies and policies for each book title by coordinating the efforts of publicity, promotion, advertising, and sales departments. The Marketing Department prepares all sales presentation materials, audio recordings, fact sheet collation, and promotions; creates and produces additional account-specific presentation materials; researches and establishes relations with new markets; and plans and maintains sales and marketing schedules.

THE PUBLISHER’S OFFICE

The Publisher’s Office is also an important department for many publishing companies. The publishers oversee the life cycle of a book title from acquisition to production, and onto the sales force. Publishers make executive decisions for all book titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company.

BOOK RIGHTS DEPARTMENT

The Subsidiary Rights and Permissions Department is one of the most important divisions of a book publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights.

The daily activities for the subsidiary department include writing submission letters; sending manuscripts, proposals, and books to foreign publishers and agents; coordinating co-productions with other publishers; working with book clubs and sales for special editions; and maintaining relationships with other publishing companies.

ENJOY THE JOURNEY

The road to getting a book published is a long one, but well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, a large or small publishing company may accept your book based on marketability. Good luck and enjoy the process.

Ask any published book author about writing a book, and they will tell you it’s a monumental task. The process is long, drawn out, and grueling. Even if you enjoy writing &ndash and don’t mind writing on the same subject for an extended period — the writing process will, undoubtedly, exhaust you. Getting your book published, however, will take even more time and effort than writing the thing in the first place.

Are you thinking about writing a book? Have you already written one? Do you wonder how to get your book published? If you so, read on. Here are some hand-picked tips on how to publish your book.

WRITING YOUR BOOK

To write a successful book you need to start out with some original thought. You probably have plenty of originality, but you may have trouble creating a coherent flow of ideas and information that the public will digest. The first step is to create the skeleton (or blueprint) of your book. You need to organize your thoughts into a progression of chapters.

If you are writing a non-fiction book, start with a table of contents. Write chapter headings and sub-headings. Organize your chapters so you build each chapter upon one another. If you can brainstorm more chapter headings than you will use, you will find it easier to fill your book with a series of short articles that flow into one another.

If you are writing fiction, you will need more of a storyboard. You will need to create cause and effect as well as character sketches. To make your story coherent your characters will need to react to events. Their reactions should become predictable as your readers get into the story. You may need to create some situations for your characters to introduce their traits to the reader.

These are general guidelines on how to construct your book. The complete process will be much more involved as you move closer to finding out how to get your book published. Even after you are finished with the bulk of the content, your goal to publish your book involves a lot more work.

GETTING YOUR BOOK INTO PRINT

The next step to get your book published is finding a publisher. Both the Internet and your local library have many resources. You can tap into these resources to find the best publisher to publish your book. After a series of queries and correspondence with potential publishers, you may get an invitation to submit your manuscript. Then the work begins.

A publisher is very experienced in finding marketable books. He knows what it will take to get your book to sell. Don’t be offended when a book editor tears your writing apart, as this may be a positive sign that the publisher is interested in your book. Expect to enter into a close relationship of compromise and change with the editor as you rework what you have already painstakingly written. When you are finished, you will have a readable, clean, and correct manuscript, ready for print.

The road to getting a book published is a long one, but it is well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, your book may eventually get accepted right away. Good luck and enjoy the process.

The publishing company is the backbone of the writing world. The publishing company provides a great service to society by publishing and displaying the work of authors. The global existence of publishers is obvious, but the inner workings of a publishing company is unknown by many authors. Many book publishers consider the publishing industry as an apprenticeship industry — most book publishing professionals gain knowledge and skills in this field with hands-on job experience. Generally, what an apprentice learns in one department is useful throughout the publishing house, which gives professionals the opportunity to move between departments. A typical publishing company has many levels to it, each with different functions.

THE ADMINISTRATIVE DEPARTMENT

The Administrative Department is the first level of any book publishing company. It has many responsibilities to help the publishing company function properly. The Administrative Department manages daily operations for publishing executives and management. This responsibility involves interaction with all employees from all departments, as well as interaction with authors and agents. The administrative employees manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings, and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives.

THE ADVERTISING DEPARTMENT

All large and small publishing companies have an Advertising Department. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the Advertising Department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that promotes sales of an author’s book. An advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements.

THE EDITORIAL DEPARTMENT

The Editorial Department of a publishing company is one of the most important departments. The Editorial Department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department; developing and maintaining relationships with authors, booksellers, and agents; performing general administrative duties; participating in editorial, design and marketing meetings; and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments.

THE MARKETING DEPARTMENT

Another division of a publishing company is the Marketing Department. The Marketing Department creates, prepares, and establishes marketing strategies and policies for each book title by coordinating the efforts of publicity, promotion, advertising, and sales departments. The Marketing Department prepares all sales presentation materials, audio recordings, fact sheet collation, and promotions; creates and produces additional account-specific presentation materials; researches and establishes relations with new markets; and plans and maintains sales and marketing schedules.

THE PUBLISHER’S OFFICE

The Publisher’s Office is also an important department for many publishing companies. The publishers oversee the life cycle of a book title from acquisition to production, and onto the sales force. Publishers make executive decisions for all book titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company.

BOOK RIGHTS DEPARTMENT

The Subsidiary Rights and Permissions Department is one of the most important divisions of a book publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights.

The daily activities for the subsidiary department include writing submission letters; sending manuscripts, proposals, and books to foreign publishers and agents; coordinating co-productions with other publishers; working with book clubs and sales for special editions; and maintaining relationships with other publishing companies.

ENJOY THE JOURNEY

The road to getting a book published is a long one, but well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, a large or small publishing company may accept your book based on marketability. Good luck and enjoy the process.

Today, Norm Goldman, Publisher & Editor of Bookpleasures.com is pleased to have as our guest, Helen Barer author of Fitness Kills.

Helen is a native New Yorker and has spent many years as a writer of non-fiction ranging from cookbooks to television documentaries.

Norm:

Good day Helen and thanks for participating in our interview.

Helen:

I’m delighted to have been invited.

Norm:

How did you happen to write a book about a fitness ranch in Baja and could you also tell us a bit about Fitness Kills?

Helen:

I’m a big fan of fitness spas - I’ve been going to one or another for more than 20 years. About 12 years ago, while struggling through an aerobics class at a spa in Baja California, I looked around and thought it was like being on a cruise ship. We’d all arrived on a Saturday, would leave the following Saturday, and in the meantime got to be ‘intimate acquaintances.’

Fitness Kills is the story of Nora Franke,, a New York City food writer who having broken up with her boyfriend, and having gained weight as a result, accepted a temporary job as food consultant at such a fitness spa. She is befriended by a group of regulars, and is caught up by their pain and loss as one, and then another, of the friends die. Nora’s primary employer back in New York assigns her to write an article about the deaths at the health spa, and she becomes invested in solving the murder (and keeping herself alive!).

Norm:

What attracted you to the mystery genre?

Helen:

I like stories with a beginning, middle and end. As well as those with a strong central character - preferably a woman - that have something to say about how we live today and what our values are.

Norm:

What do you believe are the essential ingredients of a good mystery novel?

Helen:

Suspense! And caring about what happens to the characters. Which means, of course, that you have to know the characters. Believability is also essential. This is not a fantasy genre.

Norm:

Is your work improvisational or do you have a set plan?

Helen:

It starts off with a plan. Actually, I’m meticulous at the beginning. I have a summary page, a chapter-by-chapter outline, and know how it ends. But the middle…that’s the real mystery! As I established the characters’ voices, I found they led me in unexpected directions.

Norm:

Helen, this was your first mystery fiction writing project. Did you enjoy the process? How was it different from your typical format?

Helen:

I’d never written fiction before. It was like re-inventing the wheel. I found it very clumsy until a writing teacher at the New School, in a class I’d found called “Starting Your Novel,” suggested I switch to first person. All of a sudden I found my voice! Slightly smart ass, New York City, and vulnerable. I loved it. The dialogue came very naturally to me; it was the plot I struggled with.

Norm:

Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections?

Helen:

I did pitch it to many agents, all of whom said ‘very well written, but not right for us - it’s not hard-boiled enough/sexy enough/ complicated enough/ straightforward enough…’ take your pick. It was more than discouraging, But I’m in a terrific writing workshop, and two of the authors were published by Five Star, an imprint of Thomson Gale that publishes mystery novels. I queried Five Star directly, sent the book to them as an attachment to an email, and they accepted it almost immediately.

Norm:

What challenges or obstacles did you encounter while writing your book? How did you overcome these challenges?

Helen:

I’d had no idea how to write fiction; it was like learning a foreign language. I read a lot - other mysteries, writers about writing, etc. — and went to mystery conferences. Joining a writing workshop was a major step. Talk about challenges! They pulled and pushed me into writing and rewriting.

Norm:

Was there anyone who really influenced you to become a writer?

Helen:

My mother. She was never without a book, nor was I. She encouraged me to write even as a little girl; my first significant piece was a fourth grade project called “My Life in the Wilderness.” It got an A.

Norm:

Many writers want to be published, but not everyone is cut out for a writer’s life. What are some signs that perhaps someone is not cut out to be a writer and should try to do something else for a living?

Helen:

Don’t give up your day job! I actually waited until I was nearly retired to write full time. Otherwise there’s so much pressure. It also helps to have a thick skin.

Norm:

What are your upcoming projects? How can readers find out more about you and your endeavors?

Helen:

I’m almost halfway through writing my next Nora Franke mystery novel, while promoting this one. Check out my website, .helenbarer.com/.

Norm:

Is there anything else you wish to add that we have not covered?

Helen:

I can’t imagine. You’ve been so thorough.

Today, Norm Goldman, Publisher & Editor of Bookpleasures.com is pleased to have as our guest, Helen Barer author of Fitness Kills.

Helen is a native New Yorker and has spent many years as a writer of non-fiction ranging from cookbooks to television documentaries.

Norm:

Good day Helen and thanks for participating in our interview.

Helen:

I’m delighted to have been invited.

Norm:

How did you happen to write a book about a fitness ranch in Baja and could you also tell us a bit about Fitness Kills?

Helen:

I’m a big fan of fitness spas - I’ve been going to one or another for more than 20 years. About 12 years ago, while struggling through an aerobics class at a spa in Baja California, I looked around and thought it was like being on a cruise ship. We’d all arrived on a Saturday, would leave the following Saturday, and in the meantime got to be ‘intimate acquaintances.’

Fitness Kills is the story of Nora Franke,, a New York City food writer who having broken up with her boyfriend, and having gained weight as a result, accepted a temporary job as food consultant at such a fitness spa. She is befriended by a group of regulars, and is caught up by their pain and loss as one, and then another, of the friends die. Nora’s primary employer back in New York assigns her to write an article about the deaths at the health spa, and she becomes invested in solving the murder (and keeping herself alive!).

Norm:

What attracted you to the mystery genre?

Helen:

I like stories with a beginning, middle and end. As well as those with a strong central character - preferably a woman - that have something to say about how we live today and what our values are.

Norm:

What do you believe are the essential ingredients of a good mystery novel?

Helen:

Suspense! And caring about what happens to the characters. Which means, of course, that you have to know the characters. Believability is also essential. This is not a fantasy genre.

Norm:

Is your work improvisational or do you have a set plan?

Helen:

It starts off with a plan. Actually, I’m meticulous at the beginning. I have a summary page, a chapter-by-chapter outline, and know how it ends. But the middle…that’s the real mystery! As I established the characters’ voices, I found they led me in unexpected directions.

Norm:

Helen, this was your first mystery fiction writing project. Did you enjoy the process? How was it different from your typical format?

Helen:

I’d never written fiction before. It was like re-inventing the wheel. I found it very clumsy until a writing teacher at the New School, in a class I’d found called “Starting Your Novel,” suggested I switch to first person. All of a sudden I found my voice! Slightly smart ass, New York City, and vulnerable. I loved it. The dialogue came very naturally to me; it was the plot I struggled with.

Norm:

Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections?

Helen:

I did pitch it to many agents, all of whom said ‘very well written, but not right for us - it’s not hard-boiled enough/sexy enough/ complicated enough/ straightforward enough…’ take your pick. It was more than discouraging, But I’m in a terrific writing workshop, and two of the authors were published by Five Star, an imprint of Thomson Gale that publishes mystery novels. I queried Five Star directly, sent the book to them as an attachment to an email, and they accepted it almost immediately.

Norm:

What challenges or obstacles did you encounter while writing your book? How did you overcome these challenges?

Helen:

I’d had no idea how to write fiction; it was like learning a foreign language. I read a lot - other mysteries, writers about writing, etc. — and went to mystery conferences. Joining a writing workshop was a major step. Talk about challenges! They pulled and pushed me into writing and rewriting.

Norm:

Was there anyone who really influenced you to become a writer?

Helen:

My mother. She was never without a book, nor was I. She encouraged me to write even as a little girl; my first significant piece was a fourth grade project called “My Life in the Wilderness.” It got an A.

Norm:

Many writers want to be published, but not everyone is cut out for a writer’s life. What are some signs that perhaps someone is not cut out to be a writer and should try to do something else for a living?

Helen:

Don’t give up your day job! I actually waited until I was nearly retired to write full time. Otherwise there’s so much pressure. It also helps to have a thick skin.

Norm:

What are your upcoming projects? How can readers find out more about you and your endeavors?

Helen:

I’m almost halfway through writing my next Nora Franke mystery novel, while promoting this one. Check out my website, .helenbarer.com/.

Norm:

Is there anything else you wish to add that we have not covered?

Helen:

I can’t imagine. You’ve been so thorough.