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Years ago when Napoleon Hill’s famous manuscript on building wealth was ready for publication, it had no title.

His publisher called and said, “If you don’t come up with a title by tomorrow morning, I’m going call it “USE YOUR NOODLE AND MAKE A BOODLE.” Distraught, Napoleon Hill began playing with words and throughout the course of the night came up with the classic title, “THINK AND GROW RICH.”

Have you read Think and Grow Rich? [If not, you need to head to your local bookstore, or library, and pick up a copy.]

It is one of the most best selling books of all time &ndash probably due to its name.

Hey, it’s a great book because of what’s inside the book. The contents are incredibly powerful …but, I’m not sure how many people would have bought it with a title like Use your Noodle and Make a Boodle.

Would you have? Not me.

There are many, many other examples throughout history where books were written and published unsuccessfully… until they changed the title of the book.

In fact, some authors have ONLY changed the title of their books and have become best sellers after their first printing sold just a few copies.

I know it’s crazy. I know it’s not right. But that’s life. I’m sharing this with you so you can work it to YOUR benefit.

I’m not proposing that you can put together horrible content for your book, slap on a great title and make tons of money. Although I’ve personally seen it done (unfortunately), I am not suggesting you do that.

I’m suggesting that once you’ve got quality content inside your book, let’s get a great title on the outside of your book and add tremendous potential on your road to success.

Ok, so how can you get a great idea for a title?

Simple: start looking at the Best Seller lists at Barnes and Noble or Amazon.com.

When Jason Oman and Mike Litman wanted to publish their book they modeled a popular book called “Conversations with God” and published “Conversations with Millionaires.” Their book went to #1 on Amazon.com

Another great place to look for outstanding titles is the tabloids in the checkout isle. Those papers and magazines don’t sell millions of copies because they write unique and wonderful content &ndash it’s because their titles are just SO compelling you’ve got to read it.

Now that you know how to brainstorm a book title, here are some tips to help you research content for your book.

Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.

The key is knowing how to tap into Google’s research powers. One of the best ways to find content for your book is by using the search string called “allinurl.” (pronounced all-in-u-r-l)

You can go to Google.com and type your keyword phrase in after allinurl: &ndash and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.

For example, if I was writing a book about Dog Names I could use something like:

allinurl: dog name articles

allinurl: dog name

allinurl: beagle dog names

You should find some excellent content ideas using this method.

Let’s check out the real world examples and take a look at what we would find.

#1) allinurl: dog name articles

• “A Dog Name is Something To Be Chosen Carefully”

• “5 tips for finding the right name”

• “Puppy dog name meanings”

Looks like great content for the book. Simply decide which section (from your outline) would be the appropriate section for it to go in.

HOW can you organize your search findings? Put the name of your idea and the Outline Section at the top of a piece of paper.

In the section below put…

Name/Title: The name and/or title of the content you’ve found

Link: URL to the content

Expert (Owner): Who wrote the content

Type: Is the content text, audio, video, etc.

If you have 6 sections to your outline, you should have 6 of these sheets with content information &ndash one for each section.

After collecting all the content you want for your book, you have four options.

#1) You can contact the content owner and ask permission to include their content in your book.

The benefit of including other experts’ content is that when it comes time to market it you’ve got ‘built-in’ partners to help promote it and you are leveraging other people’s credibility as experts in the subject.

#2) You can hire a ghostwriter to write on similar topics to those in your outline.

#3) You could research and write content following the outline yourself.

I’ve come to realize the power and the effectiveness of using existing content from experts.

Unless you have to have the entire book be your words, I’d suggest mixing in expert content with some of your own content. This might be as simple as finding a public domain book on the subjects you outlined and using some of its content as well.

A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” &ndash Eric Schmidt

This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.

Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.

For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.

As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.

A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.

“At its best, blogging is all about change. The format suits writers who want to move fast.” &ndash Naomi Darvell

Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog. Links can be provided to encourage visitors to check out similar blogs by other writing friends &ndash and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.

People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.

A novel way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.

“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” &ndash Eric Schmidt

This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.

Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.

For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.

As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.

A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.

“At its best, blogging is all about change. The format suits writers who want to move fast.” &ndash Naomi Darvell

Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog. Links can be provided to encourage visitors to check out similar blogs by other writing friends &ndash and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.

People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.

Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t. Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Don’t use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

In poetic literature you will often find a poem that seems to be inviting the reader to participate in an adventure or a love story. The use of ‘you’ is evident in the poetry, but in most cases the reader understands that the poem is written to a third party and the author is simply allowing you the opportunity to read these moments of intimate conversation.

Possessives in poetry, marked by an apostrophe, are a way to understand that the poem is written for and to another person &ndash even when written from a first person perspective.

There is, however, a unique form of writing called Authorial Intrusion that will find the author breaking away from the storyline and speaking directly to the reader. This technique is sometimes used to take a work of fiction and make it seem somehow real. This is accomplished when the storyteller breaks from the action to talk directly with you.

Authorial Intrusion can also be used in poetry and is used extensively in persuasive essays. In fact, in essays Authorial Intrusion is often used as a means of allowing a personal voice of persuasion to assist in the point being argued.

You can see the use of Authorial Intrusions in old detective movies where they step out of the shadows and talk to the audience about what they are thinking. This particular adaptation has been used for comic effect in recent years as it has been used extensively in film parodies.

As film and fiction writing have matured the use of Authorial Intrusion has diminished. Sometimes Authorial Intrusions make a work seem amateurish simply because the audience is informed of an impending scenario just before the scenario plays out. It can come across as redundant and unnecessary.

Here’s a short example of Authorial Intrusion…

“Ben had assumed there was nothing to fear on the plateau, but he didn’t see the grizzly bear approaching from behind.”

This particular example really isn’t needed in the context of the story. If the story is indeed Ben’s then allow the reader to experience the emotions Ben has when he makes the surprising discovery.

In the case of fiction writing Authorial Intrusions should be minimal in a worst-case scenario and eliminated altogether in a perfect world. When you choose a Point of View in which to tell the story it is best to allow that voice to remain as consistent as possible throughout the narrative.

Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need do is to write a few decent articles, and your traffic will increase significantly.

The writing must be relevant to the topic or niche of your website, or at least the page that you intend to direct traffic towards. That is one tremendous advantage that article marketing has over most other traffic building programs: you can direct the traffic to whatever page on your site you wish.

This is done by means of your author’s resource box, that is an area set aside by most article directories for a few words about yourself and a link or two back to your website. That link need not be only to your home page, but can be to any page on your site that you choose. The page you choose, however, must be relevant to the article you have written. You don’t send a reader to a page on octopi if you have just written an article about giant squid or turtles.

One mistake that many authors make is to fail to understand what is allowed in the resource box, sometimes called a bio. Some allow HTML and others don’t. Some allow links and others don’t. If you are not allowed a link to your site then there is little point in providing a directory with a free article. Don’t use these sites, and there are several of those that I have come across. Some directories do not provide a resource box, but allow you to add a few words with your url at the end of the article.

It doesn’t matter, as long as you are allowed to provide a link back to your website. You then get a one way link to your site, but even better in many cases, you also get traffic from people that like your writing and click on your link to visit your website for more information. Depending on the topic of your article, and how you submit it, that can be a massive short-term jump, or a steady stream over a longer period. The ideal is a combination of each, but that depends on your submission strategy and how many versions of your article you submit.

The versions matter, because if you can produce a few versions and submit different versions to different groups of directories, then you will get better results. That is because after a while, the search engines will begin to detect that a number of article directories, and other websites, have the same content (your article). They will then begin to drop some of these from their listings as being less relevant, and this will continue theoretically until there is only one directory or site with your article on it.

So make the best of it and submit it to as many article directories as possible for a quick burst of traffic, then write others to keep it going. Rather than write four versions of your article for four sets of different search engines, you are better writing four articles, each to be sent to all the search engines. That works better because I have tested it.

Article marketing can be used to increase your website traffic, but you can maximise that increase if you use the directories and your articles intelligently.

Ask any published book author about writing a book, and they will tell you it’s a monumental task. The process is long, drawn out, and grueling. Even if you enjoy writing &ndash and don’t mind writing on the same subject for an extended period — the writing process will, undoubtedly, exhaust you. Getting your book published, however, will take even more time and effort than writing the thing in the first place.

Are you thinking about writing a book? Have you already written one? Do you wonder how to get your book published? If you so, read on. Here are some hand-picked tips on how to publish your book.

WRITING YOUR BOOK

To write a successful book you need to start out with some original thought. You probably have plenty of originality, but you may have trouble creating a coherent flow of ideas and information that the public will digest. The first step is to create the skeleton (or blueprint) of your book. You need to organize your thoughts into a progression of chapters.

If you are writing a non-fiction book, start with a table of contents. Write chapter headings and sub-headings. Organize your chapters so you build each chapter upon one another. If you can brainstorm more chapter headings than you will use, you will find it easier to fill your book with a series of short articles that flow into one another.

If you are writing fiction, you will need more of a storyboard. You will need to create cause and effect as well as character sketches. To make your story coherent your characters will need to react to events. Their reactions should become predictable as your readers get into the story. You may need to create some situations for your characters to introduce their traits to the reader.

These are general guidelines on how to construct your book. The complete process will be much more involved as you move closer to finding out how to get your book published. Even after you are finished with the bulk of the content, your goal to publish your book involves a lot more work.

GETTING YOUR BOOK INTO PRINT

The next step to get your book published is finding a publisher. Both the Internet and your local library have many resources. You can tap into these resources to find the best publisher to publish your book. After a series of queries and correspondence with potential publishers, you may get an invitation to submit your manuscript. Then the work begins.

A publisher is very experienced in finding marketable books. He knows what it will take to get your book to sell. Don’t be offended when a book editor tears your writing apart, as this may be a positive sign that the publisher is interested in your book. Expect to enter into a close relationship of compromise and change with the editor as you rework what you have already painstakingly written. When you are finished, you will have a readable, clean, and correct manuscript, ready for print.

The road to getting a book published is a long one, but it is well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, your book may eventually get accepted right away. Good luck and enjoy the process.

In poetic literature you will often find a poem that seems to be inviting the reader to participate in an adventure or a love story. The use of ‘you’ is evident in the poetry, but in most cases the reader understands that the poem is written to a third party and the author is simply allowing you the opportunity to read these moments of intimate conversation.

Possessives in poetry, marked by an apostrophe, are a way to understand that the poem is written for and to another person &ndash even when written from a first person perspective.

There is, however, a unique form of writing called Authorial Intrusion that will find the author breaking away from the storyline and speaking directly to the reader. This technique is sometimes used to take a work of fiction and make it seem somehow real. This is accomplished when the storyteller breaks from the action to talk directly with you.

Authorial Intrusion can also be used in poetry and is used extensively in persuasive essays. In fact, in essays Authorial Intrusion is often used as a means of allowing a personal voice of persuasion to assist in the point being argued.

You can see the use of Authorial Intrusions in old detective movies where they step out of the shadows and talk to the audience about what they are thinking. This particular adaptation has been used for comic effect in recent years as it has been used extensively in film parodies.

As film and fiction writing have matured the use of Authorial Intrusion has diminished. Sometimes Authorial Intrusions make a work seem amateurish simply because the audience is informed of an impending scenario just before the scenario plays out. It can come across as redundant and unnecessary.

Here’s a short example of Authorial Intrusion…

“Ben had assumed there was nothing to fear on the plateau, but he didn’t see the grizzly bear approaching from behind.”

This particular example really isn’t needed in the context of the story. If the story is indeed Ben’s then allow the reader to experience the emotions Ben has when he makes the surprising discovery.

In the case of fiction writing Authorial Intrusions should be minimal in a worst-case scenario and eliminated altogether in a perfect world. When you choose a Point of View in which to tell the story it is best to allow that voice to remain as consistent as possible throughout the narrative.

The publishing company is the backbone of the writing world. The publishing company provides a great service to society by publishing and displaying the work of authors. The global existence of publishers is obvious, but the inner workings of a publishing company is unknown by many authors. Many book publishers consider the publishing industry as an apprenticeship industry — most book publishing professionals gain knowledge and skills in this field with hands-on job experience. Generally, what an apprentice learns in one department is useful throughout the publishing house, which gives professionals the opportunity to move between departments. A typical publishing company has many levels to it, each with different functions.

THE ADMINISTRATIVE DEPARTMENT

The Administrative Department is the first level of any book publishing company. It has many responsibilities to help the publishing company function properly. The Administrative Department manages daily operations for publishing executives and management. This responsibility involves interaction with all employees from all departments, as well as interaction with authors and agents. The administrative employees manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings, and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives.

THE ADVERTISING DEPARTMENT

All large and small publishing companies have an Advertising Department. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the Advertising Department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that promotes sales of an author’s book. An advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements.

THE EDITORIAL DEPARTMENT

The Editorial Department of a publishing company is one of the most important departments. The Editorial Department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department; developing and maintaining relationships with authors, booksellers, and agents; performing general administrative duties; participating in editorial, design and marketing meetings; and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments.

THE MARKETING DEPARTMENT

Another division of a publishing company is the Marketing Department. The Marketing Department creates, prepares, and establishes marketing strategies and policies for each book title by coordinating the efforts of publicity, promotion, advertising, and sales departments. The Marketing Department prepares all sales presentation materials, audio recordings, fact sheet collation, and promotions; creates and produces additional account-specific presentation materials; researches and establishes relations with new markets; and plans and maintains sales and marketing schedules.

THE PUBLISHER’S OFFICE

The Publisher’s Office is also an important department for many publishing companies. The publishers oversee the life cycle of a book title from acquisition to production, and onto the sales force. Publishers make executive decisions for all book titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company.

BOOK RIGHTS DEPARTMENT

The Subsidiary Rights and Permissions Department is one of the most important divisions of a book publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights.

The daily activities for the subsidiary department include writing submission letters; sending manuscripts, proposals, and books to foreign publishers and agents; coordinating co-productions with other publishers; working with book clubs and sales for special editions; and maintaining relationships with other publishing companies.

ENJOY THE JOURNEY

The road to getting a book published is a long one, but well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, a large or small publishing company may accept your book based on marketability. Good luck and enjoy the process.

It may be the hope of all who have ever put pen to paper that they might be able to write on a full-time basis. The romantic notion of a writer’s life is compelling enough to many to find them seeking ways to make a living by crafting the written word.

David Boles is the publisher and Editor-in-Chief of Go Inside Magazine. Boles indicates his day starts at 8:00 a.m. and he rarely finishes writing until midnight. Boles has additional words of wisdom for new writers.

1. You will not get rich overnight

Some of Boles’ advice runs counter to the idealistic notion of what a writer’s life is supposed to be, “The best thing you can do to prepare yourself for the life of a writer is to make certain you have a steady form of income that will cover your monthly nut.”

2. Creativity may be overrated

Boles also indicates creativity is less about devising something altogether new and more about a willingness to find new ingredients for an old recipe, “There’s nothing new in the world and good writing is simply reinventing what has come before you in a new and delightful way.”

3. Muse cooperation is not optional

While many writers feel that creative inspiration is required if you are to write anything of meaning, Boles has a more pragmatic approach to writing, “Making yourself sit down and create is more important than the desire to write.”

4. An understanding spouse is worth their weight in gold

When you sit in front of your word processor for hours on end it may be difficult for others to see how what you are doing has much meaning, but Boles indicates if you are called to write you should, “Find someone who understands your need to write — for writing is a lonesome life and sharing that isolation with someone who unconditionally accepts your Calling is paramount to protecting your sanity and career.”

5. Writer’s Block

Boles has some very straightforward advice for those who may feel they are experiencing a season of writer’s block, “Write. Just write. There is nothing else.”

It should be clear that the life of a writer is not a pristine existence where creative thoughts are ever-present and publishers are always willing to publish your material. A writer’s life is hard work and rarely filled with instant gratification. However, for those who have experienced the call to write it is difficult to imagine a life lived any other way.