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Ideas for developing subjects for your ebook.

Successful eBook writing is productive eBook writing. Productivity requires ideas, and ideas are all around you, you just have to know where to look. Once you open you eyes to the possibilities, your will have more ideas than you ever thought possible.

1. Personal Experiences can generate astonishing possibilities for eBooks. Never discount the value of the day to day mundane activities and places that your daily chores take you. Even standing in line at the grocery store can produce ides that may take your next writing project to new heights.

2. Keep your eyes open! Many writers credit people watching for producing many of the ideas that became some of their best work. Pay attention to everything around you and make notes. What may seem like nothing today may become the answer to your writing dilemma tomorrow or next week.

3. READ! Writers are readers. Reading is not only for researching and entertaining, it can jumpstart your own creative juices and spark new ideas that you can develop into your next eBook. Books, magazines, newspapers and even billboards can provide that spark which becomes your next great idea.

4. Talk to people. Talking to people can help you to generate ideas for themes, character and even dialogue. Every day is another opportunity to meet someone new, someone different that you and expand your base of knowledge for writing.

5. Surf the Net! Not only is net surfing more than entertaining, but it is a fantastic way to generate new ideas for your writing. The Internet can take you anywhere you want to go without ever packing a suitcase or leaving your home.

6. Keep a notebook. Maintaining a notebook of your ideas is an excellent way to avoid loosing that gem of an idea for which you have not yet found a home. Some writers have said that they would be lost without their notebooks and write in them everyday without fail.

Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online). The basic print publishing process for a print-on-demand publishing cycle for a book that will be sold online through the print-on-demand vendor’s website (and/or other online booksellers like Amazon) breaks down as follows:

1. Complete your manuscript

2. Develop your cover concept (and do a trial run of a cover)

3. Format your manuscript for printing (the final product is called a “galley”)

4. Complete your cover artwork (and proof it with trial runs of a cover)

5. Put your galley and artwork together

6. Create marketing collateral, press releases, etc.

7. Publish!

8. Receive hard copies of your book and send out review copies to press

9. Send out press releases and place advertising and line up interviews

10.Continue the marketing cycle to keep your book in the press

11. Track your sales and order more books for more publicity

I recommend printing out this list and using it as a project plan for your print publishing. And fill in the blanks in the process, where you know there are more steps involved in your own personal experience. Or follow the sample project plan immediately following this section. Having a checklist to follow can simplify what can be a complicated and sometimes confusing process.

Now, one thing you may notice, is that I have listed marketing after the actual publication of your book. I strongly recommend waiting till you have a finished, published book in hand, before you start sending out press releases and generating interest. I’ve had international press people contact me within 24 hours of sending out my press materials, but I had no hard copies in hand to send to them, so that pretty much derailed the opportunity I’d created for myself.

In the traditional publishing world, it’s customary to publicize a printed book at least three months in advance of publication. This gives the press time to review bound galleys and work your publicity into their own production schedules. Now, for traditional publishers who have full staffs and plenty of money and connections and the machinery for publishing, that’s fine. They can pretty much guarantee that a book will come out exactly the way they say it will, exactly when they way it will. But when you’re on your own, it’s a different story. Anything could happen along the way. You could experience delays with the printer. You could experience personal complications. You could find yourself stalled by artwork that didn’t come out the way you wanted… any number of things can go wrong, when you’re on your own.

So, it’s prudent to be a bit more conservative about marketing a book you’re working on. Even if you’re 100% absolutely positively unwaveringly convinced that your book will come out in three weeks, anything can happen in that time, that can hold you up or wreck your carefully laid plans. So, don’t make any promises you can’t keep to the press. It will only work against you.

All this might sound a little daunting, but if you’re reading this, you’re probably an independent type of person, so the inherent risks and dangers will trouble you a lot less than someone who’s never published before and is nervous entering uncharted waters. Certainly, going it alone as an independent print publisher can take a lot more preparation and organization, than operating solely in digital formats. But it’s also very satisfying, to have a book in hand that you can give to friends, families, reviewers, and others who say, “So, you’re a writer?”

And if you format your book well, your work can be indistinguishable from the work of other writers published by mainstream publishing houses. You can get your own ISBN, your own professional-looking cover, a great looking interior, and all the marketing collateral you could ask for… without spending a small fortune. All it takes is determination, the right information, some creative inventiveness, a keen eye for detail, and a willingness to keep going, no matter what.

With a little extra care, some advanced planning, and an eye for detail, you can turn your eBooks or white papers or other digital information products into printed books — and not drive yourself crazy in the process.

Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online). The basic print publishing process for a print-on-demand publishing cycle for a book that will be sold online through the print-on-demand vendor’s website (and/or other online booksellers like Amazon) breaks down as follows:

1. Complete your manuscript

2. Develop your cover concept (and do a trial run of a cover)

3. Format your manuscript for printing (the final product is called a “galley”)

4. Complete your cover artwork (and proof it with trial runs of a cover)

5. Put your galley and artwork together

6. Create marketing collateral, press releases, etc.

7. Publish!

8. Receive hard copies of your book and send out review copies to press

9. Send out press releases and place advertising and line up interviews

10.Continue the marketing cycle to keep your book in the press

11. Track your sales and order more books for more publicity

I recommend printing out this list and using it as a project plan for your print publishing. And fill in the blanks in the process, where you know there are more steps involved in your own personal experience. Or follow the sample project plan immediately following this section. Having a checklist to follow can simplify what can be a complicated and sometimes confusing process.

Now, one thing you may notice, is that I have listed marketing after the actual publication of your book. I strongly recommend waiting till you have a finished, published book in hand, before you start sending out press releases and generating interest. I’ve had international press people contact me within 24 hours of sending out my press materials, but I had no hard copies in hand to send to them, so that pretty much derailed the opportunity I’d created for myself.

In the traditional publishing world, it’s customary to publicize a printed book at least three months in advance of publication. This gives the press time to review bound galleys and work your publicity into their own production schedules. Now, for traditional publishers who have full staffs and plenty of money and connections and the machinery for publishing, that’s fine. They can pretty much guarantee that a book will come out exactly the way they say it will, exactly when they way it will. But when you’re on your own, it’s a different story. Anything could happen along the way. You could experience delays with the printer. You could experience personal complications. You could find yourself stalled by artwork that didn’t come out the way you wanted… any number of things can go wrong, when you’re on your own.

So, it’s prudent to be a bit more conservative about marketing a book you’re working on. Even if you’re 100% absolutely positively unwaveringly convinced that your book will come out in three weeks, anything can happen in that time, that can hold you up or wreck your carefully laid plans. So, don’t make any promises you can’t keep to the press. It will only work against you.

All this might sound a little daunting, but if you’re reading this, you’re probably an independent type of person, so the inherent risks and dangers will trouble you a lot less than someone who’s never published before and is nervous entering uncharted waters. Certainly, going it alone as an independent print publisher can take a lot more preparation and organization, than operating solely in digital formats. But it’s also very satisfying, to have a book in hand that you can give to friends, families, reviewers, and others who say, “So, you’re a writer?”

And if you format your book well, your work can be indistinguishable from the work of other writers published by mainstream publishing houses. You can get your own ISBN, your own professional-looking cover, a great looking interior, and all the marketing collateral you could ask for… without spending a small fortune. All it takes is determination, the right information, some creative inventiveness, a keen eye for detail, and a willingness to keep going, no matter what.

With a little extra care, some advanced planning, and an eye for detail, you can turn your eBooks or white papers or other digital information products into printed books — and not drive yourself crazy in the process.

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?

I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small businesses can hardly manage to pay the rent and other expenses, never mind a TV spot on The Superbowl.

David Mason has done a very fine job of encapsulating the important aspects of marketing into a very short read. While I am not sure that he has introduced anything new, he has put it on paper that even the most book ‘resistant’ company owner could manage, at a scant 121 pages this should not scare even the skittish book reader.

Of course there is a downside with using such a short format, in a word ‘lists.’ My wife knows me very well, and she always has stuff for me to do. But she also knows that giving me a long ‘To Do’ list makes my eyes glaze over. If the list has less than than 5 items, the chances are good that I will at least attempt a few of them. David Mason prefers longer lists, I believe one was 16 items long! That I found a little of a turn-off, my wife knows better than to try a list that long on me!

On the plus side, he makes very convincing arguments. Arguments that make sense. It is important that every business has a ’slogan,’ David Mason calls it the USP (Unique Selling Proposition), but slogan or banner is what we are talking about.

How do you attract customers? You have your slogan, but if it only exists on your computer or in your head, who is going to hear the message? Many people have small companies, some sell niche products, some sell niche services, how do you sell your idea? Newspaper Ads might work, but only for the day, a Magazine might work for a month, radio and TV spots last for seconds! How about the internet?

David Mason explores all of the potentials, all of the advertising mediums have their up’s and down’s, cost, effectiveness, even the number of eyeballs that you get your message in front of are important considerations.

The last part of the book I found really helpful, he has included some samples of headlines and opening lines that the small business owner could use in his advertising campaign, and some simple worksheets to assist in customizing the slogans to your own specific needs.

Marketing You Small Business For Big Profits is small enough to be a quick and easy read, but large enough to contain the vital elements important to run an effective advertising program. The author also takes a very down to earth approach in offering advice on implementing the strategies. ‘You don’t have to do them all, just start with one and see what happens.’ In other words you don’t have to do everything, just do something.

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?

I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small businesses can hardly manage to pay the rent and other expenses, never mind a TV spot on The Superbowl.

David Mason has done a very fine job of encapsulating the important aspects of marketing into a very short read. While I am not sure that he has introduced anything new, he has put it on paper that even the most book ‘resistant’ company owner could manage, at a scant 121 pages this should not scare even the skittish book reader.

Of course there is a downside with using such a short format, in a word ‘lists.’ My wife knows me very well, and she always has stuff for me to do. But she also knows that giving me a long ‘To Do’ list makes my eyes glaze over. If the list has less than than 5 items, the chances are good that I will at least attempt a few of them. David Mason prefers longer lists, I believe one was 16 items long! That I found a little of a turn-off, my wife knows better than to try a list that long on me!

On the plus side, he makes very convincing arguments. Arguments that make sense. It is important that every business has a ’slogan,’ David Mason calls it the USP (Unique Selling Proposition), but slogan or banner is what we are talking about.

How do you attract customers? You have your slogan, but if it only exists on your computer or in your head, who is going to hear the message? Many people have small companies, some sell niche products, some sell niche services, how do you sell your idea? Newspaper Ads might work, but only for the day, a Magazine might work for a month, radio and TV spots last for seconds! How about the internet?

David Mason explores all of the potentials, all of the advertising mediums have their up’s and down’s, cost, effectiveness, even the number of eyeballs that you get your message in front of are important considerations.

The last part of the book I found really helpful, he has included some samples of headlines and opening lines that the small business owner could use in his advertising campaign, and some simple worksheets to assist in customizing the slogans to your own specific needs.

Marketing You Small Business For Big Profits is small enough to be a quick and easy read, but large enough to contain the vital elements important to run an effective advertising program. The author also takes a very down to earth approach in offering advice on implementing the strategies. ‘You don’t have to do them all, just start with one and see what happens.’ In other words you don’t have to do everything, just do something.