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The press release bills this book as a love story, I disagree, it is a story about love. Specifically one man’s search for an everlasting love. We meet Wayne Cavanaugh as a sophmore attending the rather blue collar Drexel College where he is studying engineering. Through flashbacks author Rob Costelloe explores Wayne’s young life and his fascination with the concept of love. More specifically his quest to take love to a higher plane, an aesthetic that few people can appreciate, let alone achieve.

In a chance encounter following a purse snatching Wayne meets pretty Penn State junior Nancy Hammond. This launches Wayne off on his odyssey to find that elusive perfect love. Although he is convinced that Nancy is the one, and Nancy certainly reciprocates the feelings, they have many hurdles to cross, not least of which is the disparity in their social backgrounds. Nancy comes from a rich and influential family, while Wayne is from a very working class one. Of course this problem matters little to the young lovers, however their families and to a certain extent their friends are a whole different situation. Some view Wayne as an opportunist while others are less kind and lean towards thinking him a gold digger.

With grit and determination the couple weather the storms and as time passes most of the protagonists grudgingly accept the pair and their love for each other. The families though remain at loggerheads with their children. One thing that popped into my head while reading Coinage Of Commitment was had the roles been reversed with him being from an affluent family and her the poor country girl the relationship would have been viewed as charming, how strange our society is. We have become conditioned to a set of rules, or mores, and when we stray outside the boundaries the walls come up.

It is interesting to watch as this couple matures, Nancy gradually working on elevating Wayne’s social status, and Wayne while not openly resisting makes attempts, if not to actually stem the tide of change, at least slow its relentless progress.

The question is, is this perfect love, and can it last a lifetime? To discover the answer you will have to read the book. Rob Costelloe has created a very thought provoking book that plays on many levels. Part love story, part social commentary, and part exploration of one mans quest for perfection. The standard of the writing is of the highest quality. He states in his biography that he has been writing since he was 8 years old, and that does not surprise me, he is a skilled and splendid wordsmith.

The ending of the book comes with a very strange twist in the tale, and one that will surprise the reader.

About Rob Costelloe: After college, besides pursuing an engineering career in the Gulf Coast region, Rob Costelloe wrote more stories, a teeth-cutting, first novel, and a little poetry. By now, his interest focused on the question of what romantic love can achieve in people’s lives. To pursue this theme, he studied the work of many authors and filmmakers. He and his wife live near Houston, TX.

What’s a major deity to do when he finds himself washed up on Mt Olympus? Jupiter, once mighty Roman God has spent two millennia sulking about his defeat at the hands of Yahweh and the loss of the great Roman Empire. Jupiter and his motley assortment of gods have become complacent, even the eternal fountains have mildew on them and are in need of a good clean.

Shedding his robes in favor of an expensive Brooks Bros pin stripe three piece suit and Harvard Business School MBA in hand, the reinvented J. J. Jones is ready to reclaim his throne, the world is ripe for the picking, he rationalizes “…All the old religions are fighting each other, especially the Christians and Muslims. We can come up the middle and be everybody’s second choice.”

He does however realize that the path to glory is not an easy one, the world is a considerably different place in the 21st century than ancient Rome. Also his fellow Gods are going to need a makeover, not only in their appearances but in their attitudes as well, if they are going to fit in.

J. J. realizes that what he needs is a management consultant! Enter Alex Webster. Alex and his sometime girlfriend Victoria take on the daunting task of removing 2000 years of stagnation, of course there are some bumps along the road. Old habits die hard, and it is not long before Carmen Cupido (Cupid) gets the nickname of Dr. Love in a local night club where he has been practicing the art of matchmaking, and coming to the attention of the local police as the likely purveyor of date rape drugs.

J. J’s scheme for ‘world domination’ is to ease into it slowly by becoming the CEO of a global company. To facilitate this he engineers a scheme to merge two companies and become the head. What he doesn’t realize is how much resistance he is going to encounter from a mere mortal. Gerry Shilling CEO of Pharmaglobe has no intentions of stepping aside gently, and sees this merger as a stepping stone for himself!

I found Alex Webster And The Gods to be a thoroughly enjoyable romp. David Dent’s style of writing reminded me a lot of the late Douglas Adams, another master of putting characters in the most unlikely and bizarre situations. The humor is mostly dark and very well executed. Juno for example likens her marriage to Jupiter, to that of Bill and Hillary, and because Jupiter is off chasing every bit of skirt in the universe, “we only have sex every hundred years”.

Every chapter starts with a little quote, some words of wisdom, from Carl Sagen, to Yoda, everyone gets their say, but my personal favorite is from William S. Burroughs “Sometimes paranoia’s just having all the facts”.

If I have a criticism of the book, it is that it is too short. The ending is very cute, and certainly paves the way for a second book, and I’ll bet J.J.’s Brooks Bros suit that David Dent is typing away as you read this. All in all, I give this book very high marks, it is a fabulously crafted concept and one that would transition well into the big screen, or a TV series. The characters are larger than life, the plotlines outrageous, this is what I class as great entertainment.

Although it is officially classified as Science Fiction, it should appeal to everyone that enjoys a light and funny read.

Review by Simon Barrett

zzsimonb.blogspot.com

What’s a major deity to do when he finds himself washed up on Mt Olympus? Jupiter, once mighty Roman God has spent two millennia sulking about his defeat at the hands of Yahweh and the loss of the great Roman Empire. Jupiter and his motley assortment of gods have become complacent, even the eternal fountains have mildew on them and are in need of a good clean.

Shedding his robes in favor of an expensive Brooks Bros pin stripe three piece suit and Harvard Business School MBA in hand, the reinvented J. J. Jones is ready to reclaim his throne, the world is ripe for the picking, he rationalizes “…All the old religions are fighting each other, especially the Christians and Muslims. We can come up the middle and be everybody’s second choice.”

He does however realize that the path to glory is not an easy one, the world is a considerably different place in the 21st century than ancient Rome. Also his fellow Gods are going to need a makeover, not only in their appearances but in their attitudes as well, if they are going to fit in.

J. J. realizes that what he needs is a management consultant! Enter Alex Webster. Alex and his sometime girlfriend Victoria take on the daunting task of removing 2000 years of stagnation, of course there are some bumps along the road. Old habits die hard, and it is not long before Carmen Cupido (Cupid) gets the nickname of Dr. Love in a local night club where he has been practicing the art of matchmaking, and coming to the attention of the local police as the likely purveyor of date rape drugs.

J. J’s scheme for ‘world domination’ is to ease into it slowly by becoming the CEO of a global company. To facilitate this he engineers a scheme to merge two companies and become the head. What he doesn’t realize is how much resistance he is going to encounter from a mere mortal. Gerry Shilling CEO of Pharmaglobe has no intentions of stepping aside gently, and sees this merger as a stepping stone for himself!

I found Alex Webster And The Gods to be a thoroughly enjoyable romp. David Dent’s style of writing reminded me a lot of the late Douglas Adams, another master of putting characters in the most unlikely and bizarre situations. The humor is mostly dark and very well executed. Juno for example likens her marriage to Jupiter, to that of Bill and Hillary, and because Jupiter is off chasing every bit of skirt in the universe, “we only have sex every hundred years”.

Every chapter starts with a little quote, some words of wisdom, from Carl Sagen, to Yoda, everyone gets their say, but my personal favorite is from William S. Burroughs “Sometimes paranoia’s just having all the facts”.

If I have a criticism of the book, it is that it is too short. The ending is very cute, and certainly paves the way for a second book, and I’ll bet J.J.’s Brooks Bros suit that David Dent is typing away as you read this. All in all, I give this book very high marks, it is a fabulously crafted concept and one that would transition well into the big screen, or a TV series. The characters are larger than life, the plotlines outrageous, this is what I class as great entertainment.

Although it is officially classified as Science Fiction, it should appeal to everyone that enjoys a light and funny read.

Review by Simon Barrett

zzsimonb.blogspot.com

When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written book with bad drawings of a clam get published?”

The answer to the first question was easy - pure Turkish Hashish - just kidding. (Actually, I awoke in the middle of the night with the idea of a ticked off clam running through my head, then feverishly spent the wee hours putting a frantic pencil to paper.) The answer to the second question takes a little bit more explaining but I believe it contains one of the essential keys (and secrets) to getting published.

The story of how I got The Angry Clam published is a brief one so I will share it with you now:

After I awoke from my long morning nap after having spent the previous night beginning and completing my first ever attempt at literature, I reviewed what I wrote, kind of liked it, and then decided to show it to a few friends. To my amazement, they all thought it was hysterically funny - but in a good way. (They were actually laughing WITH the book not at it!)

Inspired by this, I purchased the supplies necessary to create a more presentable copy of the book - like giving it a cover and hand-writing and drawing each page in pen - and then went to my local Kinko’s to get 50 copies printed up. The following day, with my 50 copies in hand, I decided to go to the owner of a neighborhood bookstore to see if he would be interested in selling The Angry Clam on consignment. To my delight, he looked at the book, laughed, and then said sure, why not, he would take 5 copies. (I believe he was half taking pity on me.)

Unbelievably, within 24 hours, I received a call from the owner asking me for 10 more copies. He then explained how the staff of the bookstore had bought the books and they were now passing them around for everyone to read. I brought over the 10 copies and they were immediately placed in the “Staff Favorite” section near the front register. Incredibly, I began receiving weekly orders for the books.

Encouraged by this, I then went to the owner of another neighborhood bookstore, described the tale of what was happening down the street, and he too agreed to take a few copies. Astonishingly, a very similar phenomenon happened. So this was great - I now had 2 local bookstores consistently selling and promoting The Angry Clam. It was at this point that I stumbled upon the very simple idea that would eventually get big New York literary agents and then several major publishing houses to pay The Angry Clam notice.

Placing a call to the owners of the 2 bookstores, I very politely asked them if they would each write a brief letter describing the “phenomenon” of the The Angry Clam at their store. Thankfully, they both agreed and within a day I had my two letters.

Armed with these testaments of The Angry Clam’s selling prowess, I was ready to see just how far my little book could go. So I purchased a copy of the Writer’s Guide to Literary Agents, picked about a dozen agents, and then mailed out a copy of the book and the 2 letters to each one of them.

What happened next has made me a legend in my own mind. Within 2 weeks I received calls from 5 of the agents - each wanting to represent The Angry Clam. After carefully selecting one of them, it took less than a month to get my first of several publishing offers.

What happened after the book was bought by Warner Books is a tale for another day. (The Angry Clam eventually hit the shelves of bookstores all over the United States and even rose into the Hot 100 on Amazon.

But the moral of The Angry Clam story is this - in the publishing world, a book’s perceived ability to sell is king. Prove to the publishing companies that your books can sell on a small scale and they just might take a chance that your books will sell on a large scale. What have they got to lose? Unknown authors rarely get more than a tiny advance and the cost to print up the first 2,000 books is nothing to a large company.

After all, Publishing is just a business.

As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible.

Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented.

Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reason that people come to the Internet. The key for you is to market to people’s problems and present yourself as the only credible solution.

Once you know your market’s problems, you will create a list of benefits that they will experience from dealing with you. You want to distill this list of benefits down to their very essence, which gives you your key benefit. You do this by playing the Which Means What? game with yourself (choose a benefit and ask yourself Which means what? to get down to the base benefit)

Your assignment is to record all the features and benefits that your product will provide to your target audience.

What is the difference between Features and Benefits? Here are some Definitions to help!

Definitions

Feature = What a product IS or HAS

Advantage = What your product DOES

Benefit = How your product HELPS you

Example

Let’s look at the example of a pen. Let’s say you design a new fangled pen using a proprietary ink formula that you have developed.

Feature: Has non-blotching ink

Advantage: Won’t leave blotches of ink and hence smudge marks on a page

Benefit: Saves you the frustration of making a mess by smudging blotches of ink. Saves you the frustration of trying to get your ink to flow properly. (Which means what?) Saves you money since you don’t have to purchase pens as often.

You are now going to create a Benefits vs. Features comparison for your book.

An Exercise:

List every possible feature and benefit that your product offers your target group. Make sure that includes everyone. The key with successful marketing is to focus on the benefits, especially those that make you different in the market place, while meeting your market’s needs.

Remember, the most successful marketers in the world sell feelings. This is because they know the secret to making money from other people: People buy based on the emotional experience it creates for them and then justify their purchase rationally.

Position all the benefits of what your book, product or service does for someone. Then distill the key benefits that you offer the market place.

When you discuss your benefits use lots of subheads and bullets in the copy that you use in order to position them powerfully.

In fact, if you can get testimonials from people you have helped, have them list all of the problems you have helped them resolve and them look at the benefits of solving each of those. Have those writing testimonials for you key on the problems and the corollary benefits.

This is the best way of selling feelings. Focus on the benefits of your book, product and service and let others tell stories about how you solved their specific problems.

My publishing journey has been unusual enough that friends and publicists alike have suggested I write about it, especially the part about being a man writing love stories in a woman’s genre. But it’s not just the genre. The whole publishing and agency world I encountered was dominated by women. Sound interesting enough? Okay. There’s just one little hitch. Now that I’m sitting in front of the keyboard, I find that there’s not much to tell that’s dramatic. Most of the women editors treated me fairly, and I worked well with the ones who gave me room to turn in.

If anything, being a man may have given me a certain advantage, you know, from a novelty standpoint. Not only was I a male engineer (of all things!), with no detectable writing credentials, daring to show up with a love story, but I was touting it as a love story unlike any other, one written of love at a higher level. Well, at least it made them look up from their keyboards. Even from clear across the Internet’s vast ether, I could feel their skeptical smiles.

I did have advantages related to temperament. Women have always been my epitome of beauty, and I have long admired the feminine spirit and disposition, the nobility of her biological calling, the sophistication of her romantic instinct. As a result, I have always worked well with women. Plus I am grateful. Everything I ever learned about romantic love at a higher level I learned from a woman.

The other advantage I had was acquired: I had studied love stories for decades and I knew the intricacies and jargon of the genre. At one point, an editor who was intrigued by my sample chapters started an e-mail conversation that escalated to a phone discussion. I knew this was curiosity bringing opportunity to my door. She was a Romance novelist as well as a Romance editor, so I was nervous as I dialed her office number. I could tell that she was surprised then delighted to meet a man who could discuss nuances of love story plot and characterization ranging from risk factors in portraying heroines as less than physically perfect, to pet theories for best lead up to denouement. I knew before the conversation was over that she would offer a contract. Not only did I address some reservations she had about my characters, but I had done so in the professional jargon she knew. As a result, she knew she could work with me for the editorial portion of the project.

With all this said, let me offer an opinion based on what I experienced. To the question about whether the bar is higher for a man writing in this genre, I would say yes, at least in a certain sense. If you are a man who writes mediocre romances, then I think it will be harder for you to get published than a mediocre woman writer. But if you are a man producing material that matches the top ten percent of the genre, then the reservations that woman editors naturally have about you won’t matter. You will get the consideration you deserve. Know the audience you are targeting. That counts for a lot. And be sure you can defend the theory you have chosen for how you spun your characters and how you wove your plot.

Authoring as a Risk-Taking Endeavor

Being an unpublished novelist poses all sorts of dilemmas. Writing is entrepreneurial in nature, more than most people realize, and it is fraught with make or break decisions. Which side of the political spectrum do you show yourself? Do you embellish this or that social issue, perhaps the one most fashionable, or do you hide from them all?

If your goal is publication for its own sake, and you’ve decided to write, say, Gothic romance number 214,386, then you do need to follow the Gothic template. But you also need to make it stand out from most of the 214,385 Gothics that came before. The burden to distinguish is higher for unpublished writers because they have no track record to give their work advanced credibility or benefit of the doubt. Yet if the novice distinguishes herself too well, then her originality may be viewed as too risky in itself.

This need to balance risks even extends to things that look simple and straightforward on paper. Take the question of how good your manuscript should be before you query it. The reference books are all unanimous in urging that your manuscript should simply be the best you can make it before submitting it. But it’s not that simple in real life. First off, many amateur writers don’t know how good their writing is relative to their own potential. This is especially true if you are trying to achieve a literary end that’s new or different, say, push a new frontier in poetry, or achieve new levels of fright in horror.

In my own case, in writing Coinage of Commitment, I was bent on writing a love story unlike any other, a mainstream tale of love at a higher level. That made this project so different that even the style I adopted needed to be distinctive, a vivid way of expression that leads readers through the characters’ souls to glimpse romantic love at breathtaking heights. That’s not exactly stock stuff, making it risky to submit and hard to know when it was good enough to send out.

Not realizing what I was getting into, I polished the manuscript as best I could, then sent it out. Two months of querying later, when on a whim I sat down to reread it, I was shocked to discover that it was not the greatest love story ever written, something I suddenly discovered was important for me to achieve. Important enough that I pulled the ms off the market and sent it to not one but two independent editors in series. Three rewrites and seven months later, I resumed the query campaign. But by then, I wondered about the stability of my improvement progress.

Sure enough, despite best intentions, my writing ability kept jumping ahead of itself. I simply couldn’t keep my hands off the ms for wanting to make it better. That meant that the sample chapters I sent out kept changing. Even after the ms was accepted for publication, I could not quench my hunger for better prose. My publisher, Saga Books, in a fit of artistic benevolence, held the presses for the extra weeks it took me to equilibrate at deciding, finally, that I could not improve a single word.

Yes, I realize that this is an unusual account. But it shows that every publishing journey is bound to be unique. So when you read simple instructions like: submit only your best work, don’t be surprised if the path in execution is more tortuous than you ever dreamed it could be.

Today, Norm Goldman, Publisher & Editor of Bookpleasures.com is pleased to have as our guest, Rob Costelloe, author of Coinage of Commitment.

Good day Rob and thanks for participating in our interview.

Norm: When did your passion for writing begin? What keeps you going?

Rob: I wrote earlier in life, including a teeth-cutting first novel, then I abandoned writing altogether. But I continued to study romantic love as a potential source of fulfillment in people’s lives, and I enjoyed studying love stories in books and films. In 2005 I read an otherwise well written novel whose denouement was so suddenly despairing that I felt outrage on behalf of all the women readers who were disappointed by this disjointed outcome. Within twenty-four hours, I started writing Coinage of Commitment.

Norm: Will you share a little bit about Coinage of Commitment with us?

Rob: Sure. Coinage of Commitment offers a different kind of love story, a drama of characters who love at a higher level than what we see all around us. But this is not portrayed as just a case of spontaneous feelings conquering all. Rather, our lovers develop a hunger and capacity for higher love by reflections and experiences they have before and after meeting. The story gives a glimpse into the unique challenges such a pair would face in striving to reach the zenith they seek. The plot does feature a love triangle, so the novel is actually two love stories that culminate dramatically in a surprise ending.

Norm: How did you get the inspiration for this book? Did you have a hard time fleshing out characters initially?

Rob: The inspiration, or at least the creative energy for the project, was driven by this concept of love at a higher level, one requiring a thinking basis as well as an emotional one. Some nonfiction books that offer advice for improving relationships deal with this issue extensively, but fiction has not risen to exploring love that’s anything higher than merely spontaneous emotions.

You asked about character development and, yes, it was difficult. These are not characters who would ever be mistaken for plain vanilla. The male protagonist had to be recast from the first draft to realistically portray the conflict he experiences before the lovers find union.

Norm: How much real-life did you put into your book? Is there much “you” in there?

Rob: My contribution was that I’ve experienced love at a higher level and for a long enough time that I could define its elements from experience and inject them into a story of lovers who have class, financial, and religious differences to overcome, as well as opposition from both families, before they can reach the destination they seek.

Norm: It is said that if you want to write a good story or novel you need to create struggles of powerful descriptive individuals and not just issues. Through their accomplishments and travail, we very much comprehend the issues. How is this applicable to your book?

Rob: I agree with your premise and that’s why I put a lot of effort into refining and, in some cases, redefining the main characters so that the story would center around them more than the plot elements. At the same time, they need to be believable and appealing to readers who want and deserve to be immersed in characters they can relate to. But as you’ve indicated, it is really the setbacks and challenges the characters must resolve that make them all they can be in a story. Watching them struggle onward, never losing that certain air that we ourselves admire, is what makes them memorable to readers.

Norm: What kind of research did you do to write this book? What are your hopes for this book?

Rob: I had to get acquainted with the Penn and Drexel campuses, where the story is set. In a way, the research was more difficult because the story takes place in the late 1960s, and many of the settings I used no longer exist, or have changed. Cavanaugh’s Restaurant, realistically set in the first chapter near 31st and Market in Philly has since moved. The movie theater used in the Chapter seven date scenes was real, and I used it because it was very popular at the time. But it has since been torn down. Recovering its address was quite an adventure. Little things can be challenging: like researching the legal driving age in California in the early sixties.

You asked about my hopes for the book. In a way, Coinage for me was a labor of love, an attempt to give something back for the life I’ve been blessed with. My hope for the book is that it will sell well, that readers will enjoy it, feel enriched and uplifted by it. So far, reader feedback has exceeded my expectations.

Norm: What motivated you to write a book pertaining to romantic love, and what is your definition of romantic love? How does it differ from other kinds of love?

Rob: Believe it or not, one thing that got me started on this journey was a case of bad science. Sometime during the sixties, a widespread notion got established that romantic love did not exist except as a trivial permutation of the sexual impulse. Instead of being viewed as a unique emotional capability that is obviously separate from the sexual impulse, romantic love was derided as this maudlin quirk of the sexual impulse itself that teenagers experience and then grow out of as they mature and grow up.

I kept reading these articles, by Ph.D.s who should have known better, claiming that romantic love was an illusion, produced as an unfortunate byproduct of sexual chemistry, and that the sooner one got over it the sooner one could settle into an “adult” relationship based on calculated mutual benefit and, of course, sex. Yes, this was a kind of underside of the sexual revolution. I grew alarmed that people were lowering their expectations about what romantic love could provide in their lives because of crackpot science. I also watched it affect our literature, as stories featured more sex and a more watered down, primitive sort of love, one based mainly on impulse and sexual attraction. I started writing, partly to contribute what I could in the way of damage control. It was painful to watch the needless harm that was done to millions of emotional lives. And it took another whole generation for science to finally condescend to legitimizing the same romantic love that flourished in the Middle Ages.

You asked about a definition of romantic love. Well, let’s see. Romantic love is that affection between the sexes that augments and usually stimulates the sexual urge. Often an initial sexual upwelling serves as an emotional attractant, and the couple falls in love. It is more volatile than others kinds of love–such as maternal love–and it has been known to change from adoring affection to murderous hate in a matter of minutes (given the right kind of adulterous news). It can burn brighter than any other kind of love, and often does, but it is hard to maintain. The higher love I write about is an attempt to examine how that brighter state might be enhanced and sustained by intellectual and behavioral means, while also giving readers a good story to enjoy.

Norm: I read where Dr. Helen Fisher, author of Why We Love: The Nature and Chemistry of Romantic Love believes that romantic love is a universal human feeling that produces specific chemicals and networks in the brain. Do you agree with Dr. Fisher?

Rob: I agree, but really…how could romantic love not be a universal human feeling? From literature, we’ve known about it since ancient times. The Bible even has a book of poetry dedicated expressly to it. And on top of that, from the Middle Ages through the nineteenth century, a well developed and very feminine-flavored form of romantic love was a feature of Western culture that distinguished it from all others. The Russians ridiculed it during the cold war; the Japanese adopted it as one of the first things they copied from us after World War II. As far as chemicals and networks in the brain are concerned, I am happy to see this kind of quantitative progress. I am especially happy to see the scientific community catching up to reality and verifying a feature of our basic humanity that many of us have long viewed as indisputable.

Norm: Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections? Did you self-publish?

Rob: I never did come close to landing an agent. The agencies tend to be hidebound conservative, and I was peddling a love story unlike any other. And it is written in a more emotionally vivid style than is currently fashionable. The sales figures tell me that that works well for readers, but the agencies wouldn’t touch it. I went through five hundred rejections in three months until I came across a group of small royalty publishers who have sprung up in the last five years. They do not accept returns, they provide little in the way of promotional help, and they sell mainly through Internet outlets–although their books are carried by the major distributors. Among this group, I ended up with three contract offers. I went with Saga Books because they offered the best contract, and they thought the book good enough to publish it in three months on a fast track basis.

Norm: How have you used the Internet to boost your writing career?

Rob: Without the Internet, the publisher who produced my book would not exist. Many of the watchdog groups that have sprung up to protect writers from shadier elements of the publishing universe are Internet-based. They helped me greatly, and I offer them my thanks, especially Victoria Strauss of Writer Beware. The Internet has helped create an environment closer to a truly free market festival of ideas and expression than we have ever had.

Norm: Is there anything else you wish to add that we have not covered and what is next for Rob Costelloe?

Rob: I will be writing fulltime starting next month. My next project, another love story, is about one-third drafted and should be ready before mid next year.

Thank you for this opportunity to reach out to my readers. This was my first interview as an author, and you made it fun as well as educational.

Norm: Thanks once again and good luck with all of your future endeavors.

Today, Norm Goldman, Publisher & Editor of Bookpleasures.com is pleased to have as our guest, Helen Barer author of Fitness Kills.

Helen is a native New Yorker and has spent many years as a writer of non-fiction ranging from cookbooks to television documentaries.

Norm:

Good day Helen and thanks for participating in our interview.

Helen:

I’m delighted to have been invited.

Norm:

How did you happen to write a book about a fitness ranch in Baja and could you also tell us a bit about Fitness Kills?

Helen:

I’m a big fan of fitness spas - I’ve been going to one or another for more than 20 years. About 12 years ago, while struggling through an aerobics class at a spa in Baja California, I looked around and thought it was like being on a cruise ship. We’d all arrived on a Saturday, would leave the following Saturday, and in the meantime got to be ‘intimate acquaintances.’

Fitness Kills is the story of Nora Franke,, a New York City food writer who having broken up with her boyfriend, and having gained weight as a result, accepted a temporary job as food consultant at such a fitness spa. She is befriended by a group of regulars, and is caught up by their pain and loss as one, and then another, of the friends die. Nora’s primary employer back in New York assigns her to write an article about the deaths at the health spa, and she becomes invested in solving the murder (and keeping herself alive!).

Norm:

What attracted you to the mystery genre?

Helen:

I like stories with a beginning, middle and end. As well as those with a strong central character - preferably a woman - that have something to say about how we live today and what our values are.

Norm:

What do you believe are the essential ingredients of a good mystery novel?

Helen:

Suspense! And caring about what happens to the characters. Which means, of course, that you have to know the characters. Believability is also essential. This is not a fantasy genre.

Norm:

Is your work improvisational or do you have a set plan?

Helen:

It starts off with a plan. Actually, I’m meticulous at the beginning. I have a summary page, a chapter-by-chapter outline, and know how it ends. But the middle…that’s the real mystery! As I established the characters’ voices, I found they led me in unexpected directions.

Norm:

Helen, this was your first mystery fiction writing project. Did you enjoy the process? How was it different from your typical format?

Helen:

I’d never written fiction before. It was like re-inventing the wheel. I found it very clumsy until a writing teacher at the New School, in a class I’d found called “Starting Your Novel,” suggested I switch to first person. All of a sudden I found my voice! Slightly smart ass, New York City, and vulnerable. I loved it. The dialogue came very naturally to me; it was the plot I struggled with.

Norm:

Can you tell us how you found representation for your book? Did you pitch it to an agent, or query publishers who would most likely publish this type of book? Any rejections?

Helen:

I did pitch it to many agents, all of whom said ‘very well written, but not right for us - it’s not hard-boiled enough/sexy enough/ complicated enough/ straightforward enough…’ take your pick. It was more than discouraging, But I’m in a terrific writing workshop, and two of the authors were published by Five Star, an imprint of Thomson Gale that publishes mystery novels. I queried Five Star directly, sent the book to them as an attachment to an email, and they accepted it almost immediately.

Norm:

What challenges or obstacles did you encounter while writing your book? How did you overcome these challenges?

Helen:

I’d had no idea how to write fiction; it was like learning a foreign language. I read a lot - other mysteries, writers about writing, etc. — and went to mystery conferences. Joining a writing workshop was a major step. Talk about challenges! They pulled and pushed me into writing and rewriting.

Norm:

Was there anyone who really influenced you to become a writer?

Helen:

My mother. She was never without a book, nor was I. She encouraged me to write even as a little girl; my first significant piece was a fourth grade project called “My Life in the Wilderness.” It got an A.

Norm:

Many writers want to be published, but not everyone is cut out for a writer’s life. What are some signs that perhaps someone is not cut out to be a writer and should try to do something else for a living?

Helen:

Don’t give up your day job! I actually waited until I was nearly retired to write full time. Otherwise there’s so much pressure. It also helps to have a thick skin.

Norm:

What are your upcoming projects? How can readers find out more about you and your endeavors?

Helen:

I’m almost halfway through writing my next Nora Franke mystery novel, while promoting this one. Check out my website, .helenbarer.com/.

Norm:

Is there anything else you wish to add that we have not covered?

Helen:

I can’t imagine. You’ve been so thorough.

When Warner Books, one of the world’s largest publishing companies, published my first book, The Angry Clam, back in 1998, the most common question I was asked was, “What were you smoking when you wrote this book?” This was quickly followed by the second most common question, “How in the world did a 40-page, hand-written book with bad drawings of a clam get published?”

The answer to the first question was easy - pure Turkish Hashish - just kidding. (Actually, I awoke in the middle of the night with the idea of a ticked off clam running through my head, then feverishly spent the wee hours putting a frantic pencil to paper.) The answer to the second question takes a little bit more explaining but I believe it contains one of the essential keys (and secrets) to getting published.

The story of how I got The Angry Clam published is a brief one so I will share it with you now:

After I awoke from my long morning nap after having spent the previous night beginning and completing my first ever attempt at literature, I reviewed what I wrote, kind of liked it, and then decided to show it to a few friends. To my amazement, they all thought it was hysterically funny - but in a good way. (They were actually laughing WITH the book not at it!)

Inspired by this, I purchased the supplies necessary to create a more presentable copy of the book - like giving it a cover and hand-writing and drawing each page in pen - and then went to my local Kinko’s to get 50 copies printed up. The following day, with my 50 copies in hand, I decided to go to the owner of a neighborhood bookstore to see if he would be interested in selling The Angry Clam on consignment. To my delight, he looked at the book, laughed, and then said sure, why not, he would take 5 copies. (I believe he was half taking pity on me.)

Unbelievably, within 24 hours, I received a call from the owner asking me for 10 more copies. He then explained how the staff of the bookstore had bought the books and they were now passing them around for everyone to read. I brought over the 10 copies and they were immediately placed in the “Staff Favorite” section near the front register. Incredibly, I began receiving weekly orders for the books.

Encouraged by this, I then went to the owner of another neighborhood bookstore, described the tale of what was happening down the street, and he too agreed to take a few copies. Astonishingly, a very similar phenomenon happened. So this was great - I now had 2 local bookstores consistently selling and promoting The Angry Clam. It was at this point that I stumbled upon the very simple idea that would eventually get big New York literary agents and then several major publishing houses to pay The Angry Clam notice.

Placing a call to the owners of the 2 bookstores, I very politely asked them if they would each write a brief letter describing the “phenomenon” of the The Angry Clam at their store. Thankfully, they both agreed and within a day I had my two letters.

Armed with these testaments of The Angry Clam’s selling prowess, I was ready to see just how far my little book could go. So I purchased a copy of the Writer’s Guide to Literary Agents, picked about a dozen agents, and then mailed out a copy of the book and the 2 letters to each one of them.

What happened next has made me a legend in my own mind. Within 2 weeks I received calls from 5 of the agents - each wanting to represent The Angry Clam. After carefully selecting one of them, it took less than a month to get my first of several publishing offers.

What happened after the book was bought by Warner Books is a tale for another day. (The Angry Clam eventually hit the shelves of bookstores all over the United States and even rose into the Hot 100 on Amazon.

But the moral of The Angry Clam story is this - in the publishing world, a book’s perceived ability to sell is king. Prove to the publishing companies that your books can sell on a small scale and they just might take a chance that your books will sell on a large scale. What have they got to lose? Unknown authors rarely get more than a tiny advance and the cost to print up the first 2,000 books is nothing to a large company.

After all, Publishing is just a business.